Kidz and Kitz Secures KAYOU Brand to Shake Up Thailands Pop Culture Market

Jorakrit Kitlerpairot, Senior Executive Assistant at Kidz and Kitz Co., Ltd., said that after establishing a strong TCG (Trading Card Game) culture in Thailand, they are excited to expand the fun into the world of CCG (Collectible Card Game) with KAYOU. It is not just random card packs but collecting stories from beloved IPs in a premium format. This commitment is reflected in KAYOU's declaration “Here for the superfans.” They come with deep fan understanding and are confident KAYOU will create a new phenomenon here.

KAYOU is a true Global Viral Phenomenon, ranked worldwide as the third top trading card brand and twelfth among toy brands according to QYR Research. It has shown rapid growth with nearly quadrupled revenue in 2024. KAYOU has generated significant social media buzz in Asia, for example, the hashtag My Little Pony has over 5 billion views on TikTok China.

KAYOU has elevated cards from mere toys to collectibles that signify true fan status. Its philosophy emphasizes quality and fun, with attention to detail through crisp printing and special techniques that give each card depth and tactile appeal.

KAYOU and Kidz and Kitz deeply understand Thai fans and use an Attract & Expand strategy by leveraging locally popular IPs. The Thai launch will debut collections from popular IPs including Free Fire, Mobile Legends: Bang Bang (MLBB), Harry Potter, Transformers, and My Little Pony. A key highlight is flexible pricing that allows everyone to become collectors, with affordable entry prices starting at 20 baht and premium quality for dedicated collectors.

Kidz and Kitz aims to make the KAYOU brand widely accessible to Thai fans by targeting distribution to over 9,000 sales points nationwide within the first six months of launch.

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