Mr. Danaitanit Pisalbutr, Managing Director of Poolphol Company Limited, said that over the past 84 years, Poolphol Group has developed from a trading business into a diversified conglomerate encompassing four main sectors: agriculture, construction, real estate, and warehousing and logistics.
Agriculture remains a foundational pillar, with long-established consumer brands such as Kook cooking oil and Tonsorn vermicelli. Another key company, SMS Group, has expanded into innovative modified tapioca starch products and exports high-quality goods to over 70 countries worldwide.
In real estate, Poolphol Group is advancing the Future City Rangsit project, a large mixed-use development in the Rangsit-Pathum Thani area. Key components include Future Park & ZPELL shopping centers and the Novotel Rangsit hotel, reflecting a development concept that integrates business, living, and community.
For its 85th year, Poolphol Group aims to strengthen its role as a driving force for the future by enhancing innovation, technology, people, and sustainability to boost competitiveness, while expanding partnerships both domestically and internationally.
The group seeks to grow business opportunities regionally and globally, targeting organizational elevation to leadership roles in Asia and the global arena, while creating sustainable value and growth for consumers, partners, farmers, communities, and the broader economy. It embarks on a new chapter by building robust businesses, developing world-responsive innovations, and passing on value to future generations.
Poolphol Group held a merit-making ceremony marking its 84th anniversary (7 cycles) at Sathorn Thani Building 1. Mr. Suchart Wangli, Chairman of Poolphol Group, presided over the event, joined by Mr. Sujin Wangli, Mr. Danaitanit Pisalbutr, board members, executives, and employees to foster auspiciousness and renew collaboration for future growth.
Enhancing Quality of Life Professor Dr. Nivet Nantachit, Secretary of the Prostheses Foundation under Her Royal Highness Princess Srinagarindra, received a 200,000 baht donation from Viriyah Insurance Public Company Limited, represented by Assistant Managing Director Mr. Prasit Sunachusang. The support aids the foundation's work and funds prosthetic limbs to improve the quality of life for mobility-impaired individuals, helping them regain independence. The ceremony took place at the foundation's office in Don Kaew Subdistrict, Mae Rim District, Chiang Mai Province.
The company recognizes the importance of enhancing the quality of life for those who have lost legs and supports the Prostheses Foundation under Her Royal Highness Princess Srinagarindra to provide opportunities for living with dignity and empowering disabled persons to independently reintegrate into society. This reflects the company's commitment to conducting business responsibly and contributing to a sharing society that promotes sustainable well-being for the community.
Major Award Recognition Four Singha Group brands—Singha Beer, Singha Soda, Singha Drinking Water, and Singha Lemon Soda—received the Top Rising Brand award, recognizing the fastest-growing consumer purchase choice across all sales channels at the Thailand Brand Footprint Awards 2026 for the second consecutive year.
Mr. Thitiporn Thammaphimukkul, Chief Marketing Officer of Boonrawd Trading Company Limited, stated that winning the Top Rising Brand award for the second year reflects consumer trust in their products and motivates continuous development in quality, standards, and product innovation to meet evolving consumer behaviors and lifestyles, delivering the best products and services aligned with consumer needs.
The Brand Footprint Awards, organized by Worldpanel by Numerator, a global consumer behavior research firm, analyze actual household purchase data nationwide to rank fast-moving consumer goods (FMCG) brands most chosen and accessed by households. Covering over 590 brands, the Consumer Reach Points (CRPs) index is based on household penetration, purchase frequency, and market population.