'Rooted Flavors: The Journey of Taste and Stories' has begun, organized by Thairath Group in collaboration with the Tourism Authority of Thailand (TAT). The event invites everyone to open up to a delicious experience in a food and culture festival that will take you on a journey through tastes and deep stories from five regions across Thailand, exploring the charm of the country through its culinary culture together.
Moreover, the event features four activities to kick off the Taste Journey Starter, beginning a journey through flavors, culture, and stories from every region of Thailand, including:
An exhibition of rare ingredients from all five regions: discover local ingredients that are hard to find, while learning in-depth stories and wisdom behind them from experts and genuine farmers.
Introducing Michelin Guide-level restaurants: savor delicious dishes from legendary top-tier establishments and experience the meticulous preparation and background stories of each menu.
Join conversations and cooking sessions with renowned chefs: exchange perspectives with Chef Ar - Theeraphat Tiyasuntharanon and Chef Ploy - Natnicha Boonlert, while also listening to stories about 'food as medicine'.
And special! Activities to win prizes within the event: enjoy the food and participate in many fun activities such as purchasing any food or product totaling 100 baht to immediately enter a prize draw, or simply take photos of the atmosphere and delicious menus, post them on Facebook, TikTok, or Instagram with the hashtags #RootedFlavors #FoodAsMedicine to stand a chance to win special prizes.
Because this event is more than a food fest; it's a Taste Journey Starter! Come open your senses, absorb the stories, and set out to discover the charm of Thailand from a new perspective through its flavors together.
For those who miss today, don’t worry. Look forward to ongoing activities from now until 25 Aug 2026 at EM Market, Ground Floor, Emsphere Shopping Center.