“Buriram Mineral Water Durian” with custard-like texture. Nearly 2,000 tons, currently under GI registration push, are set to enter the market in 2-3 weeks, with an expected value of no less than 150 million baht. Meanwhile, the province is preparing to enhance durian production management from cultivation through to market sales.
On 19 May 2026 GMT+7, the Buriram Provincial Agriculture and Cooperatives Office, together with network partners, held a seminar on agricultural product management and durian market linkage. The event was chaired by Mr. Sombun Sutheerakoon, Deputy Governor of Buriram, at the Mineral Water Durian Large Plot Group, Krokkaew (Uncle Leo’s Orchard), Village No. 5, Non Suwan Subdistrict, Non Suwan District, Buriram Province. The seminar aimed to exchange knowledge, manage accurate production data, and build strong marketing networks to upgrade durian production management, a high-value agricultural product, ensuring consumer recognition from production, quality maintenance, to distribution in a unified direction.
Mr. Sombun revealed that Buriram Province has the capacity to produce mineral water durian on about 6,000 rai, with the largest areas in Non Suwan, Pakham, Lahan Sai, and Ban Kruat districts. The durian is known for its distinctive sweet, aromatic, tender taste, crispy outside and soft inside, with flesh as smooth as custard. It is widely recognized and is currently being pushed for registration as a Geographical Indication (GI) product.
It is expected that in approximately 2-3 weeks, around 1,700-1,800 tons of Buriram Mineral Water Durian will be available for sale, valued at no less than 150 million baht. Farmers will sell directly at orchards and through online channels. A problem farmers face, which the government is trying to address, is selling wholesale to middlemen, as purchase prices have not fully satisfied farmers.
However, after discussions with durian farmers, it was expressed that the main help needed is in marketing and pricing, due to rising production costs such as chemical fertilizers, fuel, labor, and transportation. Further discussions will focus on ways to support farmers.
Mr. Boonsorn Kamsri, former chairman of the large-plot durian growers group in Non Suwan, Buriram, said that to produce quality durian, relevant agencies must assist farmers. In the past, some farmers sold durians to middlemen before proper ripening—below 32 percent maturity—causing other farmers to suffer reputational damage. This year’s durian output is lower due to hot weather, which is expected to raise durian prices.
Last year, middlemen bought durian at 75 baht per kilogram, but this year the target price is no less than 115 baht per kilogram. It is positive that government agencies are paying attention, as this will help durian farmers have a unified approach to quality and reputation building, making Buriram Mineral Water Durian widely accepted.