Today everyone is at the launch event for Bella's own inhaler brand named Hathai Herb. This is its first official debut, featuring a new color. Initially, it came out in Valentine’s green and pink. Today, they introduced blue and added a three-pack option, giving everyone more choices. This item is easy to carry anywhere, comes with a keychain, and includes stickers for decoration. Every box allows customers to DIY their own inhaler.
Why focus on something Thai? Because people often call me the nation's daughter, and this daughter wants to give back to the country by creating Thai products for both locals and foreigners. When I encountered Thai herbs used in inhalers, I felt that everyone loves inhalers now. So, I wanted to make an inhaler different from the usual style. I came up with the package called Hathai Heave, meaning 'heart,' designed in a heart shape with a cap that won't get lost and includes a keychain. I feel inhalers aren't outdated; young people can use them as gadgets or souvenirs.
The scent took a year of testing to perfect. Everything had to come together because packaging affects it too. Changing the form meant developing it anew, which took a year. It was challenging to extract the essential oils from oranges. Anyone who tries it will notice the scent has many layers because it contains over 30 kinds of herbs and has a fragrance that disperses well. We used aerodynamic principles and airflow engineering, caring from start to finish. We chose herb sources carefully and worked with communities, providing seedlings for locals to grow, creating jobs. We buy back from them, but every batch must pass strict lab QC for maximum safety.
This business is a passion of mine. The product is valuable and gives back by generating income for Thai people, supporting farmers who don't use chemicals. I admit it’s very tiring with many details and minor issues. Please support this CEO. Honestly, I wanted to do this for a long time but felt unprepared, lacking experience and unsure how to manage a team. After being a presenter for many products and learning from customers—some of whom became partners—I gained confidence. I learned the responsibility of managing the team, the company, and finances.
Regarding last Valentine's Day, I practiced Buddhism. I was teased a lot because I happened to be free and had booked the retreat a year in advance. For me, festivals and special days can be important every day, not just on the exact date. Also, things are expensive during festivals (laughs), flowers are costly. So, I didn’t focus on that and went to practice Buddhism with my mother. Instead of roses, I offered lotuses to the monks. I actually invited Will, but he had commitments abroad. Even if I hadn’t gone, he wouldn’t have been here.
When asked how I feel about being watched every year, I understand. Lately, I don’t post much about festivals. I also think every day should be important, not just one day. He’s still shy as ever. Everyone asks if he’s less shy now; he’s not (laughs). We exchanged some belated gifts. While at the retreat, I turned off my phone and didn’t touch it, but we met afterward. We didn’t specify any special occasion; it was just a happy overall feeling. Our relationship is evolving with age. I feel it’s relaxed, comfortable, and just the way I want it to be.
