The film instantly became one of the most talked-about Thai movies overnight after releasing its trailer on Friday, 23 Jan 2026 GMT+7. The hashtag #THESTAIN soared rapidly to the number one trending spot on platform X—#1 Worldwide, #1 Thailand, #1 Singapore, #1 Mexico, #1 Malaysia, and dozens of other countries worldwide—sparking ongoing discussion across other social media as well. This reflects the strong interest from both Thai film fans and actor followers globally from the very first day the trailer was released.
On 24 Jan 2026 GMT+7, five different posters featuring lead actors Apo Natthawin, Ingfa Waraha, Jes Jespipat, and Freen Sarocha were released continuously, clearly revealing the film's Psychological Romance Thriller & Supernatural Mystery identity. The posters present a mysterious atmosphere infused with seductive emotions through gaze, posture, and visual elements surrounded by darkness, shadows, and subtle marks, immediately signaling to viewers that this is not an ordinary love story but a relationship marked by a "stain" deeply embedded in the heart.
The film’s trailer tells the story without unnecessary complexity or excessive explanation, instead intensifying emotions through imagery, sound, and a tense rhythm that provokes curiosity and constant questions about what is true and who is hiding some kind of stain.
The five simultaneously released posters strongly reinforce the film’s identity. The dominant black and red tones symbolize passion, danger, and an indelible "stain." The actors’ eye lines and poses are charged with emotional meaning—closeness, tension, and an irresistible attraction. Many social media users unanimously described the posters as “more like art than a commercial film” and “beautifully eerie, expensive-looking, and international.” They praised the visuals for their artistic eroticism, boldness, and meticulousness rarely seen in recent Thai films.
Another key factor that quickly drew attention to THE STAIN was the gathering of international-level lead actors Apo Natthawin, Ingfa Waraha, Jes Jespipat, and Freen Sarocha, each with fan bases in Thailand and abroad. Their collaboration expanded the film’s reach beyond the domestic market. Many comments said, “Just the cast makes me want to watch.” Seeing their chemistry in the trailer increased expectations for a deep and engaging relationship story. The appearances of Jazz Phadung and Hai Arpaporn added entertainment and humor, balancing the film’s dark and eerie tone with variety that broadens its appeal. The film is further enriched by three directors leading the project.
- Pond Krisda, a rising young director known worldwide for the series KinnPorsche The Series and the film ManSuang, which won two Supannahong Awards. Recently, he earned the Best TV Drama Director award at the 2025 Weibo Gala for the series Shine, praised for its production quality and storytelling.
- Ning Panpassa, a highly skilled female director noted for deeply portraying character relationships and emotions, distinguished by her unique cinematography and storytelling rhythm through acclaimed works such as ManSuang, 4MINUTES, and Shine.
- Ping Lamphraplerng, a director with a diverse portfolio recognized by audiences through films like Khot Ruk Eng Loei, Saeb Sanit Sit Sai Na, and Khon Hiu Hua.
Social media feedback has been overwhelmingly positive, praising the visuals as “stunning beyond expectations,” admiring the film’s bold and straightforward emotional expression: “I didn’t expect a Thai film to be this daring and sexy,” lauding the atmosphere as “classy horror, not a typical ghost story,” and commenting on the actors’ chemistry as “tense but highly watchable.” The soundtrack, featuring familiar childhood melodies reinterpreted, was also noted for being “eerily catchy,” enhancing the film’s mood.
What sets THE STAIN apart and drives widespread discussion is not just the star-studded cast but also BeOnCloud’s commitment to production quality, from cinematography and art direction to a clear, comprehensive storytelling approach. It is a Thai film reflecting the belief that audiences deserve a high-quality viewing experience and that the Thai film industry can grow sustainably through quality over quantity.
“One Night, One Stain Written Into a Lifetime”
THE STAIN is just a fragment of a story that will gradually reveal deep character secrets to follow. The strong response since the trailer and posters were released confirms the film as one of this year’s must-watch Thai movies.
Prepare to watch THE STAIN in cinemas nationwide starting 26 Feb 2026 GMT+7.
