SM True and Shopee, Thailand’s leading e-commerce platform favored by Thai shoppers, delivered an exciting experience for Thai fans of talented artist HAECHAN from NCT. They celebrated the release of his first full solo album ‘TASTE’ with a fansign and cafe event titled ‘Shopee x HAECHAN 'TASTE' FANSIGN & CAFE EVENT’ held at One Bangkok on Sunday, 2 Nov 2025 GMT+7.
The fansign event at One Bangkok Forum on the 3rd floor began with HAECHAN’s appearance, warmly welcomed by NCTzen—the official fan club—who showed strong support. The event included a Q&A session where fans submitted questions, followed by an autograph session allowing Top Spenders and lucky fans to meet and receive signatures up close.
Following this were special privileges such as group photos, fansign items, commemorative photos with fans, Hi-Bye interactions, and one-on-one Polaroid photos for eligible attendees. The event concluded with HAECHAN expressing his gratitude and feelings about meeting Thai fans. The excitement continued at the cafe event where 30 lucky fans spent time with HAECHAN at The Coffee House by DoiTung, decorated with images from his solo album ‘TASTE’. HAECHAN took on the role of a young cafe staff member, personally taking orders, calling each winner by name, and engaging in conversations while serving drinks and snacks, allowing everyone to fully enjoy his warm and approachable charm and capture many cute moments.
The ‘Shopee x HAECHAN 'TASTE' FANSIGN & CAFE EVENT’ attracted overwhelming interest from Thai NCTzen. The event’s official hashtag #ShopeexHAECHANTASTEEvent soared to number one trending on X in Thailand, underscoring HAECHAN’s success as a solo artist with his first full album ‘TASTE’, which was released in September and topped global music charts.
