The launch of the new album was celebrated in a warm, feel-good atmosphere at SQWEEZ ANIMAL's SQ 3 Secretive Album Launch Experience, which transformed Lido Hall 3 into "The Secret Room"—a concept designed to reveal secrets to special guests before anyone else. The event took place on Saturday, 14 March 2026 GMT+7.
The event was filled with devoted SQWEEZ ANIMAL fans. What made the night even more special was that fans learned the background of each song while enjoying close-up live performances. Additionally, 50 lucky attendees won a raffle to take home a Polaroid photo with Win as a keepsake.
The moment everyone awaited arrived when talented host Ton Yang (Moving and Cut) greeted the fans present and introduced the SQ Crew team. As applause grew, Win of SQWEEZ ANIMAL appeared to begin the first segment of the event. It started with a casual conversation, taking everyone back through their musical journey from the band's formation to releasing two albums, including exclusive fan Q&A. The first live performance was 'No Meaning,' Win's debut song to introduce his voice.
Before discussing the latest album 'Secretive,' Win shared the origins of his and Sing's collaboration on every moment of the album. Then they performed the title track, featuring guitar intro crafted by Sing, making the song memorable. The conversation continued alongside performances of 'Motorcycle' and 'Glad To Have You.' Win then unveiled the SQWEEZ ANIMAL vinyl for fans to collect, followed by Sing's performance of 'Grow Old' with accompanying video graphics that evoked reflection. Next came 'Love is Blind,' then the lucky draw for one-on-one photos, and performances of 'Flowers,' 'Hold Back,' 'In My Dreams,' 'Transition,' and 'Light.' The set continued with 'Let's Cry,' featuring guest artists Jack, lead singer of SHERRY, and Fueng from BETTER WEATHER on acoustic guitar.
The show proceeded with 'I'm Not Lonely,' joined by Dew from BETTER WEATHER in a warm atmosphere. Afterward, Win invited fans to suggest songs to hear that evening, leading to 'Better Day,' which the hall sang along to enthusiastically. Win then moved closer to fans performing 'Love Floating in the Air' and 'Never Apart.' The finale included 'Materialistic,' 'Some Words,' 'Maybe Not Too Late,' and closed with 'Until the Last Day,' the most requested song. It was a night full of fun, warmth, and intimate happiness for hard-core SQWEEZ ANIMAL fans, who enjoyed every song from the album live.
This event truly surprised and delighted the most dedicated fans. Those who missed it can listen to the full third album “Secretive” now available on all music streaming platforms. The album can also be purchased at www.spicydiscshop.com. Photos from the event and updates from Spicydisc label are available at https://www.facebook.com/spicyevent.official andwww.facebook.com/Spicydiscrecord
