Sony Music Thailand and Smallroom have joined forces to launch a special project introducing “Juna Mae,” another musical persona of Image Suthita, through an English-language song that reflects her identity, thoughts, and feelings from a perspective fans have never seen before.
The project opens with the first track, “All Over Again,” an Indie Folk song that expresses the small hopes of someone who has been disappointed before and still carries some emotional wounds, leading them to question whether starting over again would make a difference this time.
The music video narrates the journey of a young woman who constantly carries a suitcase with her, gradually inviting viewers into her world through her story, feelings, and inner conflicts conveyed by the song. At the same time, the video portrays the simple relationship between her and her pen friend through small moments shared by the two, set against the beautiful simplicity of everyday life. Although the moments appear warm, she still carries old wounds—symbolized by the suitcase she bears—which prevent her from fully enjoying the present. Even though past hurts have ended, she still holds onto some feelings inside, with the suitcase representing past wounds, memories, and emotions she has yet to let go of.
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Juna Mae said, “I believe many people carry their own suitcases filled with wounds and stories from the past. In this music video, I want to invite everyone to see how long she will have to carry it and whether she can eventually put that suitcase down. I also hope everyone who watches will reflect on their own suitcase, so that one day, we might all gradually learn to set them down.”
In this project, Juna Mae took part in nearly every step—from directing the music video and shaping its overall concept to the musical aspects such as writing lyrics and composing melodies. Michael Selby served as producer, adding an international perspective and flavor to the work. A standout element of the song is the Pedal Steel guitar, an instrument often heard in country music, but here it perfectly adds a sense of loneliness and emotional chill. The result is a contemporary, emotionally accessible work that reveals another facet of Image Suthita’s true identity through Juna Mae.
The song “All Over Again” by Juna Mae is now available on all streaming platforms.
