Brother invites fans to get ready for a fun experience with Ink Waruntorn Paonil in the Brother Ink Tank Mini Concert Tour, bringing joy nationwide under the campaign “Brother Ink Tank Chosen by Ink.” They also released the music video for the song “Secret Love Perfectly,” warmly received by fans across the country, reinforcing the brand’s new image moving toward a lifestyle that connects with people through music, fun, and real experiences.
This launch aligns with the concept “At Your Side, Every Side of Life,” aiming to connect every aspect of life—whether work, study, creativity, or personal moments—into one through easy-to-use, accessible technology. Mr. Theerawut Suphanpinyo, Managing Director of Brother Commercial (Thailand) Ltd., stated:
“Brother has long been recognized as a reliable printer brand, but today we want to take a step further to become a brand that understands people's lives more deeply—not just technology that works well, but a part of every important moment in life.”
A key highlight of the campaign is the introduction of “INK POP,” the brand’s new characters inspired by the CMYK color model, featuring four personalities: Mizu (Cyan), Hana (Magenta), Nikko (Yellow), and Ishi (Black), reflecting the diverse emotions and identities people experience daily. This concept expands into content and activities that make the brand more accessible and enjoyable.
Brother Ink Tank is designed to be more than just a printer; it serves as a helper in every life moment—whether working, studying, content creating, or starting a small business—offering easy, flexible use that turns every idea into reality.
A major highlight of this campaign is selecting Ink Waruntorn, a distinctive, vibrant female artist who connects with diverse audiences, as the new face of Brother Ink Tank. She perfectly represents modernity, fun, and positive energy. The campaign also extends into music marketing through the music video for “Secret Love Perfectly,” which has over 4 million views and conveys moments of warmth and support in every stage of life.
Ink Waruntorn Paonil said, “My days aren’t just on stage but also involve a lot of backstage preparation. From checking song lyrics to reading scripts for acting, printing documents helps me focus better. I like to pick up a pen and add notes on paper right away during rehearsals. Having an easy and fast tool like Brother Ink Tank has been an essential support by my side throughout.”
