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Pa Ted Unveils New Venue for Big Mountain Festival, Featuring Farm Chokchai 3 as Landmark

Music11 Aug 2026 13:31 GMT+7

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Pa Ted Unveils New Venue for Big Mountain Festival, Featuring Farm Chokchai 3 as Landmark

This music festival continues to attract attention with "PEPSI presents BIG MOUNTAIN VILLAGE." It announced a complete 100% transformation—from the event name and venue to the management measures—aimed at addressing all audience concerns and becoming the best music festival in the country.

Most recently, on 6 Aug 2026, Pa Ted Yuthana Boon-om, Senior Executive Vice President - Showbiz at GMM SHOW, GMM Music Public Company Limited, along with Pan-Kaeo Satyawutpong, Vice President-Showbiz Promoter from the GayRay team at GMM SHOW, led the media on a tour of the new event site, "Farm Chokchai 3 in Nakhon Ratchasima Province." They also updated the event measures and shared the latest progress for this year's festival.

Pa Ted Yuthana said that "Farm Chokchai 3" has been the desired venue for the Big Mountain Music Festival since its inception. However, various constraints previously prevented its use. Now, aiming for a major transformation after 16 years, and given that the venue aligns well with the event's characteristics, this year they have set the location here. He believes this change will enable real improvements across all aspects. The event's management measures will also be intensified to ensure it becomes the "best" music festival in three key areas:

1. The Best Location

• "Farm Chokchai 3" is the new venue, located on a main road with easy access via six routes, convenient for attendees traveling from Bangkok and other provinces.

• The site is dust-free, with fresh grass covering the entire event and parking areas.

• Beautiful natural scenery with ample shade from large trees and surrounded by mountains on three sides (270 degrees).

• Traffic congestion is addressed in cooperation with the Department of Highways by expanding the road to three lanes, facilitating smoother vehicle flow in both directions, and placing traffic cones along the shoulder to prevent parking that blocks traffic.

• The parking area near the event covers a large space, about one-third of the total event area, capable of accommodating all attendees.

2. The Best Plan

• The event area is rectangular, allowing full utilization and freer event design. Attendees will soon see the best layout ever created by Pa Ted and the GAYRAY organizing team.

• Navigation is easier with all stages and zones close to each other.

• New stage designs that are unique and fresh each year to provide new musical experiences.

• All major stages are treated equally without genre segregation. The lineup is more flexible to showcase the festival’s charm and reduce crowding at any single stage.

• A central landmark within the event allows 360-degree visibility and helps prevent getting lost.

• Restroom capacity has been doubled to accommodate more people and reduce long queues.

• Food and restroom zones have been redesigned so they are closer to every stage.

3. The Best Music Festival

• Security measures against illegal substances such as marijuana, e-cigarettes, and drugs have been elevated—strict inspections, real enforcement, lifetime bans from the event, and legal action. Staff are stationed at checkpoints, with CCTV covering the entire area and all smoking zones. The audience layout has been revised to allow security teams better coverage for detecting illegal items, ensuring that rule-abiding attendees enjoy the best experience.

• Convenient parking is located right at the event entrance, eliminating the need for shuttle transport.

• Ticket prices remain affordable despite the complete event overhaul.

Even with these 100% changes, PEPSI presents BIG MOUNTAIN VILLAGE remains Thailand’s largest music festival, featuring top artists, popular activities, and contributing to the local economy. The event will take place on 12-13 December 2026.

Everything is new, but ticket prices remain the same! EARLY COW tickets priced at 2,000 baht (down from the usual 2,500 baht) will be available from 4-8 September 2026 at All Ticket counters in 7-Eleven stores nationwide, All Ticket website, TICKETIER website, and TICKETIER app. Three-installment payment options are also available via TICKETIER online platforms.

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