The six members of BE:FIRST, a performance-focused boy band from Japan, have arrived in Thailand, bringing energy beyond 100 percent. They are ready to deliver exciting dance moves for Thai Besties to enjoy tomorrow (25 September 2026) at the BE:FIRST WORLD SHOWCASE 2026 “WATCH ME” concert at Samyan Mitrtown Hall.
They released the new single "BRUCE WAYNE" featuring American rapper Flo Milli and produced by skilled producer ATL Jacob. This marks a new musical era for BE:FIRST as they break language barriers and open the door for fans worldwide to discover them. In addition to the new single, they will release their first international EP, "WATCH ME," for fans to enjoy fully on 18 September.
BE:FIRST is renowned and talked about in Japan for their blend of pop, hip-hop, R&B, and powerful dance performances. The group consists of six members: SOTA, SHUNTO, MANATO, RYUHEI, JUNON, and LEO. They originated from the show ‘THE FIRST’ and officially debuted in 2021. In 2023 and 2024, their hit singles ‘Boom Boom Back’ and ‘Blissful’ from the album ‘2:Be’ climbed to number 1 on the Billboard Japan Hot 100 chart. Their single ‘Sailing,’ the theme for the animation ‘One Piece Log: Fish-Man Island Saga,’ further affirmed their rising popularity. In 2025, BE:FIRST continued their growth by touring worldwide with their first world tour “Who is BE:FIRST?” across Asia, Europe, and the United States.
"BRUCE WAYNE" represents a significant step on the global stage, involving Starrah (known for work with Beyoncé and Megan Thee Stallion), Taylor Ross (Normani), ATL Jacob, and Flo Milli, along with SKY-HI, CEO of BMSG and executive producer of BE:FIRST. They blend BE:FIRST’s style and sound with Western musical elements, plus Flo Milli's playful and charming rap verses.
The latest EP “WATCH ME” features collaborations with renowned producers like Tommy Brown (known for Ariana Grande, Justin Bieber) and ATL Jacob, as well as rapper BIA. This reflects the group's determination and commitment to cross borders and reach fans globally.
Tickets and limited VIP packages for the BE:FIRST WORLD SHOWCASE 2026 “WATCH ME” in Bangkok concert are still available. They can be purchased at thaiticketmajor.com or at all Thaiticketmajor outlets nationwide.
