The excitement is undeniable as two of Thailand's beauty icons, Pancake-Khemanit Jamikorn and Boki Lion, joined the grand launch of M·A·C Cosmetics’ global campaign "I ONLY WEAR M·A·C" officially announced in Thailand. The campaign reinforces the philosophy of All Ages, All Races, All Genders, supporting freedom of beauty and celebrating true identity through every shade that represents oneself. The event was held at the Hall of Fame on the M floor of Siam Paragon shopping center, featuring a special surprise show where the two confidently shared the same stage together for the very first time.
The selection of these two national icons, Pancake-Khemanit and Boki Lion, perfectly embodies M·A·C’s essence. This campaign invites everyone to shed all limitations and express their identities to the fullest, as M·A·C believes that “every form of RAW is a powerful identity.” Every difference, every scar, every shade, every dimension of self contributes unique strength. True beauty doesn’t need to be complicated; just with M·A·C, one can fully express confidence through every shade that is uniquely "you."
Starting with Pancake-Khemanit, a renowned model and actress who has boldly transcended the traditional label of "just an actress" to reveal her identity in many courageous dimensions. Meanwhile, Boki Lion, a powerful singer and songwriter, represents the new generation that “dares to break society’s limitations.” Regardless of skin color or social norms, it’s enough to confidently be your truest self and go all the way.
