A controversy arose when a netizen, who was reselling tickets, shared the hardship and burden after failing to sell concert tickets, having invested nearly 900,000 baht in buying both regular and sponsor (soft) tickets for the concert. The "Nung Len" concert held in Nakhon Ratchasima province, was intended to be sold at the venue with a small profit margin.
However, things did not go as hoped because tickets did not sell. Despite reducing the price from 2,600 baht to 200 baht, no buyers appeared. The reseller suffered heavy losses and had to sell valuable possessions to pay debts. This led to widespread discussion on social media.
On the other hand, Pa Ted Yuttana Boon-om as the organizer of the "Nung Len" concert, posted about the issue, stating
"Regarding the news about the ticket sales ban since last night, at first I did not intend to comment because many opinions have already been expressed. But as the organizer, it would be inappropriate not to address this at all, so I would like to use this space to share some views.
1. As the organizer, we must continue to improve the ticket sales system to ensure that those who want to attend can buy tickets at the set price without having to buy resold tickets at higher prices. At the same time, the process should not be overly complicated. We promise to develop this further.
2. Tickets that are prohibited from resale, such as Complimentary tickets (commonly called soft tickets), must still be produced in appropriate quantities for each area due to unavoidable reasons (I will explain why we need these tickets at the right time, so that our staff won’t have a hard time). However, we will add various restrictions so they do not have the same privileges as regular ticket buyers, like limiting the time for exchanging wristbands or issuing different wristbands from regular buyers. Each event or location will have different measures depending on specific limitations.
All these measures aim to make reselling such tickets more difficult (even though they were free. For those claiming costs, they should check the source and how many times the tickets changed hands). Though it cannot be completely prevented, we will persist in making it harder to resell. If someone says we shouldn’t have soft tickets at all, I must say that if that were possible, every organizer would have done so long ago. No one wants to deal with these headaches. Also, many agencies need these tickets for observation or as tokens of appreciation for support they have provided us.
3. An important lesson learned from this event is that if there are no buyers, there will be no sellers. When many hoard tickets but there are no buyers, the ones who suffer most are the hoarders. This method works immediately but requires patience. If you miss out on tickets, be patient and wait for other events. Let the resellers suffer losses. Nowadays, many new events are happening, so choose to support those you want and stop supporting those who do not deserve it.
4. To avoid misunderstanding, reselling tickets is not wrong. If you have purchased a ticket but cannot attend, even adding a reasonable markup is acceptable. It is a right exercised by both sellers and buyers at their discretion. We will try to develop a safe resale system without excessive price gouging or fraud.
What we do not agree with is bulk buying tickets to resell at high prices, and selling free or no-resale tickets for profit, which takes advantage of genuine ticket buyers.
We hope this incident will encourage both industry insiders and consumers to discuss this constructively and lead to improvements in our local event industry.
Note: Please express opinions politely and constructively."
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