Lazada brightens the year's final stretch with the mega campaign ‘12.12 Year-End Big Sale,’ offering unbeatable deals from top brands and an enhanced online shopping experience that is both valuable and convenient. It also debuts Thailand's first-ever phenomenon: a ‘giant edible billboard’ in the heart of Siam, packed with “edible promotions” in the form of promotional lollipops shaped like Lazada’s deals.
At the ‘Lazada 12.12 Sweet Smile Promo’ event, popular young artists Tle Motimun, First One Wannakorn, Nuniw Chawarin, and Pang Pirunwat joined to create memorable moments and engaging activities, giving fans exclusive up-close experiences.
The atmosphere was lively from the start, with fans enjoying a special experience in a brightly decorated space featuring the creatively designed giant edible billboard. Laughter and smiles filled the air as fan-favorite duo Tle Motimun and First One Wannakorn appeared to warmly greet fans before kicking off the highly anticipated Sweet Sync Game that drew loud cheers.
The excitement continued when Pang Pirunwat surprised fans on stage with hit songs and special prizes, followed by the Sweet Speed Q&A giving fans exclusive close interaction. The fun level rose further with surprise guest Nuniw Chawarin joining for games like Pick & Play, 5-Second Speed Guess, and Gen Z Survival, delighting fans nonstop. The event wrapped up with a raffle for autographed postcards and Polaroids, concluding with a joyful singing performance. Additionally, the event featured the ‘Sweet Smile Giveaway’ activity where fans could find hidden prizes under lollipop sticks, competing for valuable discount coupons and gifts from top brands.
