SARAN, a Thai denim brand known as "Pee Muay's Jeans," a pioneer in online sales for over 11 years, held a grand opening at the promotional area on the first floor of Central Rama 9 shopping center to officially announce its first department store launch. This followed a successful year in 2024 with sales exceeding 1 million units and recently winning the TikTok Summit 2024 Top Sellers award from TikTok Thailand.
At this event, Muay Saranratsak Sakdapisitkul, founder of SARAN, created a mall-breaking sensation by bringing in Aum Patcharapa Chaiyadej, Thailand's top actress, to showcase fashion featuring SARAN’s Baggy Jeans. These soft jeans are designed to make the wearer appear taller and slimmer with longer legs. Aum confirmed that this SARAN jeans style truly enhances the figure and is suitable for any occasion.
Two hot stars, Lego and Tui from LYKN, a leading T-POP boy band, added excitement by participating in the fashion show and performing an exclusive mini-concert. Lego styled his look with three-quarter faded jeans paired with an off-shoulder black shirt, while Tui wore a dark blue low-rise faded denim jacket and jeans set. This Unisex model stands out with a distinctive cut and can be worn together as a matching outfit or mixed and matched separately.
