LBC CLINIC has joined forces with Ploy Chermalai to deliver positive energy through the campaign LBC – Health for Her x Cherman “Beauty Has Value, Let Your Face Send Strength,” transforming the power of beauty and self-care into hope to raise funds supporting cancer patients.
Having personally experienced that difficult moment, Ploy Chermalai Boonyasak deeply understands the feelings involved. She has taken a stand to urge Thai women to pay closer attention to their health. Teaming up with LBC CLINIC, she sends encouragement to cancer patients through the social campaign “Beauty Has Value, Let Your Face Send Strength,” turning every service transaction into support for cancer patients by donating to national cancer treatment and research organizations. The donation will be presented on 17 February 2026.
“Because I was careless and neglected health check-ups for over a year and a half, a lump I thought was harmless turned out to be cancer!” Ploy Chermalai candidly shared this life-changing lesson to raise awareness among Thais about the importance of health screenings. She explained the campaign’s origin: “I had always been confident in my health until I faced this serious illness. It made me realize that just a little negligence can be too late.” This experience highlighted the value of medical check-ups and inspired her to urge everyone to care for themselves, love themselves, and watch for any unusual health signs.
For this reason, Ploy partnered with LBC CLINIC as their presenter, sharing a common vision to empower women to be strong in both body and mind through proper self-care and spreading positive energy to others. This campaign was created to transform “beauty” into “a value that truly helps society.” The proceeds will be donated to national cancer treatment and research organizations to support patients in need of assistance.
For every service payment at LBC CLINIC of 10,000 baht or more, the clinic will contribute 100 baht to the fund. The campaign runs from 1 to 15 February 2026, with the donation given on 17 February 2026. “Because beauty has power, and this power can be shared. LBC stands beside every hope.” Join in to help send strength to cancer patients across the country in this effort together.
