A heated controversy erupted late at night in the supplement industry when a female entrepreneur May Wasana Inthasaeng posted a fiery message on her personal Facebook stating, “I do not support doing business, creating brands, or reviews that harm others with #noethics. “Pinned to the post, comments say thanks.” This issue must be taken seriously!! And stop educating the market that more is better No.”
Then, actress and TV host Ning Panita Patanahiran shared the post along with a message saying, “As someone who is a presenter, influencer, and brand owner, I also don’t support this. We should focus on presenting our products honestly. We have the right to explain the benefits and value our customers will get, but we shouldn’t disparage other brands like this. This isn’t thoughtful marketing, nor does it promote the brand industry. It’s disappointing and regrettable.”
After their posts, many netizens commented, with several noting this likely referred to a clip by an influencer reviewing collagen. The clip displayed the message “Let’s break up with insincere collagen” and compared May’s collagen brand’s quantity and ingredients with the brand being reviewed, then discarded May’s product while praising the other.
What made the situation more intense was Oon Chanisara a businesswoman and singer known for the hit song “Hermione Nong,” who owns the brand featured in the influencer’s review. She commented with thanks and reposted the clip, sparking a major drama and criticism.
Most recently, Oon Chanisara addressed the issue with a detailed statement from her perspective, divided into three main points as follows.
“On the matter of ethics in work and #noethics.
1. Ethics in brand creation
From my view, putting too much of any ingredient is not good; overdose is not appropriate, and I agree with that. But adding a lot of beneficial ingredients backed by research at a reasonable price is excellent. I don’t understand why this is an issue; research is clearly available.
Consumers can choose brands based on what they want to focus on. Our brand is clear about using real extracts and trademarks as claimed, with no mixing of other substances. We design packaging and consumption methods based on expected results, and we communicate this clearly every time.
Regarding the call to stop educating that ‘more is better’... if it’s based on research, how is that bad? Brand owners should know and explain their work clearly. Why shouldn’t we honestly inform customers about how and what they should consume?”
Each collagen brand typically emphasizes collagen content and adds what they believe works. For example, we like hyaluronic acid, so we include it. Brands must disclose the formula and amounts, and customers can choose according to preference.
All information given to customers should be research-based, not AI-generated, as AI lacks high credibility. However, if brands clearly disclose verifiable ingredients, customers can use AI as a quick supplementary tool, such as scanning and summarizing info to guide further research. Customers can always request research papers from the brand.
2. Ethics in business
I do not support business practices that harm others. From my experience, there is nothing unfair. At a basic level, trademark infringement is unacceptable. We also do not support producing products under others’ trademarks.
If you recall, GlassyX had a legal case that was settled in court. The brand you produced for (which sued us first over trademark similarity) issued a public apology to us.
The brand’s representative insulted us in content, leading to another court case which they lost. They still haven’t fully compensated us. We haven’t demanded more because they claim hardship. At that time, the manufacturer was you. We chose not to escalate but now, regarding business ethics, you might want to review your actions. For us, this matter is clear.
3. Ethics in reviews and comments: “Thank you very much.”
We have never briefed or hired anyone to create discrediting clips, nor provided product comparison information. On social media, customers make review clips, whether positive or negative, comparing with others. When we see these clips, we comment “Thank you very much” and repost them, regardless of liking the product or not.
I understand that the comparison clip upset you greatly. We are willing to delete our comment. The original clip seems to have been deleted recently. You can contact the creator if you want to talk. I will also be more careful with my comments under any clips going forward. I apologize if I caused discomfort.
From my social media experience, I respect consumer rights to express themselves, but anything beyond legal boundaries should be handled legally. Even if some clips hurt me or have negative intent, I tend to overlook them unless they cause misunderstanding, in which case I clarify.
Ultimately, the product quality will determine if the content is accurate. Viewers are the best judges. From a brand perspective, it’s also important not to pay for reviews that exaggerate product results or usage duration to entice purchases. Brands should not hire content creators to attack competitors or spread negative campaigns.
P.S. To any media or pages mentioning me in original content, please use my full statement without editing or removing parts. Thank you very much.
That’s all I have to say.
Otherwise, we will continue with our work separately.”
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