The atmosphere was warm and touching as LBC CLINIC held a ceremony to donate 500,000 baht to the National Cancer Institute from the campaign “LBC – Health for Her x Chermarn: Beauty with Value, Sending Support.” The important presenter, Ploy Chermarn Boonyasak, represented the campaign to deliver encouragement.
This donation was not just a typical CSR activity but the result of the “power of confidence” following Ploy Chermarn's debut as presenter in mid-2025, which became a turning point for the brand.
The business success was extended into social return through the “Health for Her x Chermarn” campaign, raising a total of 500,000 baht to support cancer patient treatment. After the donation ceremony, Ploy Chermarn visited patients in the National Cancer Institute’s ward. The atmosphere was filled with smiles and gratitude. Ploy spent time talking, embracing, and encouraging patients closely. Many patients said, “Today I have the strength to eat,” bringing great joy to everyone involved.
Ploy said, “Beauty is most valuable when we use it to encourage others. I am very happy that LBC’s success today can truly become a force to help patients.”
