
It must be said that nowadays, almost no one on social media is unfamiliar with Sod Style. Or Saendai Pimlada Waewthaisong. She is a famous influencer with over 6.2 million followers, frequently sharing stories for fans to follow.
- Sod Style, or Saendai Pimlada Waewthaisong, was born on 20 February 1991 and is currently 35 years old.
- She graduated with a bachelor's degree from the Special Program in Business Administration at Ramkhamhaeng University.
- She once told Thairath Online that her nickname was given by her grandmother. Her actual nickname is 'Kaemuk' (Pearl). At first, her grandmother called her 'Puifai' (Cotton Ball). However, the nickname 'Saendai' came about because her parents separated when she was six months old. Her father took her to Chumphon where he ran nearly a thousand-rai coffee plantation. After being nearly ruined by Typhoon Gay, he turned to drinking and smoking. Her mother couldn’t accept this and took Saendai back to Buriram to raise her there. Later, when she was 8 or 9, her father came back, tried to reconcile, and took her to see her grandmother, who had never even seen her grandchild before. Since Saendai was fair-skinned, her grandmother called her 'Puifai.' Later they decided it was better to call her 'Saendai' because it symbolized her parents getting back together and becoming a family again.
- She also said that 'Sod' originated as a nickname given by her promotional model friends. She adopted it herself: 'Sod' as in someone who never misses an event. The nickname reflects her party-going lifestyle balanced with never missing work—she believes if you can party, you must also be able to work.
- Saendai first gained recognition when she worked as a promotional model at the Chang International Circuit event in 2016. The Facebook fan page "Chang International Circuit By Buriram United" posted photos of a promotional model in a blue outfit who appeared naturally beautiful, unlike the typical look of other models. Netizens admired her charm and eagerly sought to identify her, sharing many photos. Her distinctive style was unique until it was revealed that she was Saendai Pimlada Waewthaisong.
- Afterwards, Saendai transitioned into being a YouTuber and achieved significant success, ranking among Thailand’s top YouTubers in terms of followers.
- She then expanded her fame by launching her own company, owning cosmetic and supplement brands, generating substantial income. She also sells products live on Facebook and TikTok.
- Before becoming a promotional model, she had dabbled in the entertainment industry since she was 18–19 years old, appearing in commercials, dramas, and beauty pageants such as Nang Noppamas and Miss China, winning some titles along the way.
- Her biggest drama occurred in 2018 when she announced a breakup with her boyfriend, P'White, which deeply saddened her fans. She later reconciled with him, but social media accused them of never truly breaking up. Sod Style fiercely responded to critics but eventually apologized for her harsh replies and announced she would quit Twitter permanently.
- Another controversy arose in 2021 after a heated exchange with Nara Crepe Katoy on Facebook, involving comments perceived as discriminatory. This sparked backlash on Twitter. Sod Style later apologized, stating there was no ill intent and confirmed she had cleared things up with Nara.
- At the end of 2021, she was again in the spotlight after attending Expo 2020 Dubai. During a live broadcast, someone commented "Salim" (a political term), prompting her to reply fiercely, questioning their patriotism and explaining she sacrificed lucrative work to attend. This sparked debate online, with some locals claiming she was not officially invited by Dubai. Sod Style clarified she was invited by the Minister of Digital Economy and Society as an influencer.
- In 2023, Sod Style was back in the headlines after revealing she lost over 25 million baht in just three and a half months due to online gambling. Her boyfriend tried to stop her but to no avail. Following this revelation, she was summoned to give statements about 24 million baht spent at foreign casinos and about 1 million baht on online gambling in Thailand. The Department of Special Investigation (DSI) prepared to investigate connections with others possibly involved and filed charges against her for illegal online gambling in the kingdom.
- Most recently, on 20 February, Sod Style stirred controversy again after posting a clip DJing with the caption: "Believe it or not, I studied less than 10 hours!!! How many skills can one person really master? Testing my music listening is just too good lol. See you on my birthday!! 20 Feb." This sparked heated debate and criticism, becoming a talk of the town and shaking up the DJ scene.
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