Hearts2Hearts, the girl group that won the most ‘Rookie of the Year’ awards among artists debuting in 2025 with a total of nine accolades, has returned with a confident new image in their latest single ‘RUDE!’, which was released worldwide on various streaming platforms at 16:00 Thai time on 20 February 2026 GMT+7.
The new single ‘RUDE!’ is a dance track rooted in house music, distinguished by its lively rhythm and bright synth sounds. The lyrics express the cute rebellion of mischievous young girls who refuse to be confined by any rules, delivering a house music style with a distinct charm differing from their previous work ‘FOCUS’, a house track with a cool and chic vibe. Additionally, choreography for ‘RUDE!’ is directed by NAIN JO, who also worked on their earlier performance for ‘FOCUS’.
That previous work received enthusiastic response for its beautiful and highly polished performance. In this new song, there will be spectacular formations,
paired and unit dances that highlight the group’s strength of having multiple members, along with synchronized timing and precision that allow the audience to experience the ‘sharp performance’ signature to Hearts2Hearts. The music video for ‘RUDE!’ is particularly interesting as the members transform into workers in a factory assembling symbolic ‘like’ hearts from social media. It tells the story of trying to revive the ‘Super Heart’ that lost its glow due to the presence of ‘fake hearts,’ set against a lively and bold musical atmosphere.
Furthermore, Hearts2Hearts will perform the complete and captivating ‘RUDE!’ live for the first time at the ‘2026 Hearts2Hearts FANMEETING’, scheduled for 21-22 February at Olympic Hall in Seoul, South Korea.
Following the release of the new single and their first fan meeting, Hearts2Hearts will celebrate their one-year debut anniversary on 24 February 2026. They plan to meet fans through showcases in New York on 19 March, Los Angeles on 22 March, and a fan meeting in Jakarta on 28 March.
