The excitement continues for the LYO brand. Recently, Noom Kanchai Kamnoedploy, a renowned news anchor and host, and a major business partner, joined Khun Nopparat Malaivong, founder and executive director of 88 (Thailand) Public Company Limited (88TH), owner of the LYO brand, to announce the latest presenter, Noonui Chawarin Pertpiriyawong, a popular artist and actor.
They also revealed a special fashion set showcasing three glamorous new hair color looks through the new product, LYO MY COLOR SHAMPOO, a hair color-changing shampoo. Under the concept 'Go Glam with LYO MY COLOR,' it fully meets the lifestyle of the new generation. This collaboration marks an important step in modernizing the brand’s image and expanding clearly into the hair color market.
Noom Kanchai stated, “LYO has long been a popular hair care brand in the market, but this year we want to clearly extend into hair color products. This launch is a joint strategy to add new vibrancy for consumers. We agree that Noonui represents brightness and the courage to change looks, which aligns perfectly with the concept 'Go Glam with LYO MY COLOR.'”
