"Chai Saeng Adventure" is fully advancing into the film business by launching a new business unit called "Common Ground" to elevate the development of new ideas and quality content. It is collaborating with strategic partners to enhance business and investment capabilities, aiming to foster cooperation between creators and industry partners in production, investment, and distribution. This effort seeks to promote Thai content to expand into wider domestic and international markets on a strong foundation.
The launch of this new unit builds on the success of the film "Next Door," which earned 130 million baht, demonstrating that partnering with capable and strategic partners can truly create new phenomena with audiences. To continue this success,
Chai Saeng Adventure is establishing "Common Ground" as a Business Unit and creating a Co-Production Hub to provide space for directors, writers, and creators to collaboratively develop film projects, from idea development and screenwriting to systematic connection with investment, production, and distribution partners. The unit is open to cooperation with partners who share the same vision to drive quality projects into long-term reality.
Under the new unit "Common Ground," Chai Saeng Adventure is joining forces with partners and reinforcing collaboration potential by announcing a lineup of Thai films reflecting diverse Thai content approaches. The expanded portfolio aims not only to elevate quality and entertainment but also to present stories with unique identities, supported by marketing campaigns designed to deliver new forms of entertainment experiences in every aspect to audiences. All films are scheduled for release in 2026–2027.
• "Prasert" is a high-budget action-drama film, a collaboration between Chai Saeng Adventure and Kongkiat Production, directed by Kongkiat Khomsiri ("Next Door"). It stars Num Kanchai, Weir Sukollawat, and Tu Popthorn. The story follows the owner of a car rental company serving clients in the criminal world who, upon witnessing a murder he shouldn't have seen, becomes the target of a brutal gang along with his family.
• For the film "No Caller ID," Chai Saeng Adventure teams up with STRIPPERS FILMS for a supernatural thriller about a shaman woman who loses her father and sister to a large call center gang network. Pushed to the limit, she uses spiritual powers to seek revenge. It stars Pleng Chonmthida and Sanya Kunakorn, marking the debut film of Napas Taliangkaapun, an experienced advertising director.
• "Bua," a project in collaboration between Chai Saeng Adventure and Kongkiat Production for distribution, is another notable film. This warm and emotional coming-of-age story is set in the 1970s and follows a young girl traveling to Bangkok to find her missing mother. It portrays the hardships of life and the experience of growing up during a significant transitional period in Thai history. It is co-directed by Sai-Intira Charoenpura and Pensiri Klangsurin, starring newcomer Jory Orpreeya and Van Chanintr.
• "All Forgotten Now" is an intense action-thriller film resulting from a collaboration between Chai Saeng Adventure and Wanwan Dee Studio. Directed by Kittichai Wanprasert, it is inspired by a true event where a hill tribe seized a hospital and took hostages. The film stars Bella Ranee, Peter Noppachai, and Nut Kitcharit.
Additionally, Chai Saeng Adventure will participate in the Hong Kong International Film & TV Market (FILMART) 2026 at the Hong Kong Convention and Exhibition Centre, Hong Kong Special Administrative Region of the People's Republic of China, held from 17 to 20 March 2026. This is a key platform for the Asian content industry to expand business partner networks, exchange views on regional film market trends, and open opportunities for ongoing new collaborations. It will be a major driving force to promote quality projects and establish a strong foundation for sustainable growth of Thai content.
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