The Bank for Agriculture and Agricultural Cooperatives (BAAC) continues the success of its well-loved program for the Thai people, preparing to launch the new season of "Fragrance of the Land, Essence of Agriculture." A surprise awaits as the handsome actor Toey Pongsakorn Mettarikanon takes on his first full-time hosting role. He will lead fans on exclusive backpacking travel vlogs exploring Thailand.
This latest season of "Fragrance of the Land, Essence of Agriculture" has been revamped with a modern, more accessible format, presented as a relaxed travel vlog. Toey volunteers to take viewers on journeys to experience the charm of various provinces throughout Thailand.
Beyond immersive travel, BAAC introduces quality products to promote community goods that have been value-added through processing. These products are certified as high quality, internationally standardized, and carefully selected by BAAC, delivered directly to consumers. The fun kicks off in the first episode in the castle city of Buriram province, where Toey backpacks to explore local community life and engage in enjoyable farming activities. He is joined by the comedic guest Por Arnonp, who adds humor throughout the trip. Their chemistry makes this agricultural travel adventure fun, exciting, and full of smiles, with special highlights including Buriram’s unique "Volcano Porridge"—a product found only here.
"Fragrance of the Land, Essence of Agriculture" blends the joy of travel with the beauty of Thai farming life through the perspective of the younger generation. Fans who enjoy travel and want to see a new side of Toey Pongsakorn should not miss this! Get ready to pack your bags and join the journey on "Fragrance of the Land, Essence of Agriculture." The first episode airs Saturday, 9 May 2026, from 20:20 to 20:45 on Channel 9 MCOT HD.
