Many people were quite stunned when Prairie Phaiwan shared a clear breakdown of her durian sales after being asked why she did not use TikTok’s shopping basket feature for live sales. Her sales reached over 2.8 million baht, but the platform fees exceeded 700,000 baht, leaving her quite overwhelmed.
"When customers ask why I don't use TikTok’s shopping basket to sell durians, well, have you seen the fees deducted? As a seller, I really can't bring myself to do it. #TearsAreComing"
The durian sales amounted to 2,859,148 baht, but the deducted fees totaled 729,300.9 baht. This post sparked many comments, including suggestions like the government should develop a centralized app for live selling with reasonable fees to benefit everyone, avoiding deficits to foreign platforms. Others noted that 700,000 baht could buy a car, and this is just from one channel—combining others would mean huge profits. Some shared similar experiences with heavy fees cutting deeply into profits, especially with food sales. Comments also referenced TikTok being a Chinese platform profiting heavily, expressing exhaustion or disbelief at the large fees, and comparing the fees to the price of an entire durian orchard.
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