"Est," the favorite soft drink brand among Gen Z, has once again created a hot phenomenon in the soft drink market by launching the "est COLA 3x3 Basketball U-League 2026" campaign, an exciting 3x3 basketball league championship in Thailand. The campaign features three popular young presenters—Jeff Satur, Min Nichkhun, and Pai CIR*CRL—showcasing their standout looks and shooting skills to lead the "THE ICONIC est SHOOT" opening spectacle. This grand launch highlights the passion of all three, including a surprise challenge mission called the "est SHOOT All-Star Match," boosting every passion with top special guests such as CIR*CRL band, Jackie Jakrin, and Thai national basketball players from the Hi-Tech Basketball team—Freddy Lish, Ohm Chanathip Jakrawan, Tete Attapong Lilapipatkul, Junior Immanuel Shinedu Ajesu—as well as rookies from 3x3 basketball.
The evening's highlight began with the "THE ICONIC est SHOOT" parade opening, featuring a dance team waving the "est SHOOT FLAG" to the beat of energetic hip-hop music. Pai CIR*CRL and CIR*CRL band members led the street dance group UDO, delivering a fully charged, vibrant performance under the theme BOOST THE IGNITION. The energy continued with Min Nichkhun, Jackie Jakrin, and four basketball players—Freddy Lish, Ohm Chanathip, Tete Attapong, and Junior Immanuel—appearing in stylish sportswear under the theme SHOOT ATHLETIC POWER. The finale featured Jeff Satur as the striking torchbearer in the AWESOME RUNWAY OF GLORY theme, inviting everyone to shoot their passion together with grandeur, drawing enthusiastic cheers from fans throughout the venue.
Another standout moment at the event was the "est SHOOT All-Star Match," which brought together presenters, artists, and star basketball players to compete in an intense basketball skill showdown. Divided into two exciting teams, Team Salty Strike featured Jeff Satur, Pai CIR*CRL, Sam CIR*CRL, Tutor CIR*CRL, Freddy Lish, and Ohm Chanathip. Team Lemon Dunk was led by Min Nichkhun, Jackie Jakrin, Leon CIR*CRL, P CIR*CRL, Ben CIR*CRL, Tete Attapong, and Junior Immanuel. Young 3x3 basketball athletes showcased their outstanding skills alongside senior artists and national players. The match was filled with lively cheers and high energy throughout, with both teams demonstrating powerful shooting skills and dynamic play styles, thrilling fans nonstop. This highlight combined excitement, suspense, the allure of AWESOME talent, and basketball skills with irresistible fun beyond the graph from the young stars.
The press conference for the launch of the "est COLA 3x3 Basketball U-League" campaign and the unveiling of the innovative new product "est Shoot Salty Lemonade" took place at CU Sport Complex, Chulalongkorn University, amid an AWESOME atmosphere. A giant basketball called "BASKETBALL OF PASSION" was set up, inviting everyone to write their own PASSION or send messages of encouragement to young basketball players, or to capture lively moments to share on social media. Additionally, booths offered samples of "est Shoot Salty Lemonade" for attendees to experience its vibrant, bold flavor throughout the day. The fun was further elevated by two cheerful hosts, Gotji Thatchakorn and Leo Sossey, who energized fans and supporters of all teams throughout the event.
Furthermore, Est also supports the youth basketball league "D-League Youth Basketball" in collaboration with Titan Talent Co., Ltd. and the Basketball Association of Thailand. This serves as an important platform for young basketball enthusiasts to fully showcase their abilities and to discover rising stars who will strengthen the Thai national basketball team in the future.
