A new historic moment has emerged for Thai influencers, causing a social media stir during the 2026 Cannes Film Festival in France. This year, "Yokthong" or Yok Jitrapan, a leading Thai influencer, made a powerful impact on the global red carpet. She became the sole Thai VIP influencer honored by the world-renowned beauty brand L’Oréal Paris.
The highlight came on 16 May, when Yokthong’s arrival on the red carpet sparked a media frenzy, with journalists and photographers flashing their cameras non-stop. She walked gracefully in a custom-made white gown—both soft and striking—from haute couture brand Phatrawi Design. Her accessories included a pearl ring and white earrings from Matarastudio, and legendary brand René Caovilla’s “Bloom / Spring is About to Bloom” shoes. She confidently shared the red carpet with international superstars, radiating beauty and poise across the Riviera. Her presence reinforced her status as a fashion icon and proud representative of Thai women on the world stage, prompting foreign media to wonder who she was.
After walking the Cannes red carpet, Yokthong shared her feelings: “Walking the Cannes Film Festival red carpet for the first time makes me incredibly proud. It marks a significant milestone in my life and is a tremendous honor. I especially want to thank L’Oréal Paris for trusting me with this important role. I’m very happy—it shows how far I’ve come from my beginnings. At this point, I will use this as motivation to grow and strive to achieve even better and greater things.”
