PULZAR, a global-standard engine oil brand known for its advanced technology, announced a major milestone in 2026 by investing over 150 million baht in a comprehensive rebranding. The aim is to transform its image into an accessible premium brand. The company unveiled top national celebrities Kanchai Kamnerdploy and Lam Yai Hai Thongkham as their new brand ambassadors. The press conference titled "The Grand Rebranding and Launch of PULZAR Engine Oil" was held under the theme "LONG LIFE TECH, LONG LIFE ENGINE," reflecting innovations that elevate engine protection across all dimensions. The event took place on Wednesday, 13 May 2026, in the Ballroom on level B1 of the Park Hyatt Hotel in Bangkok.
At the event, Bam Pitiphat Kutrakul served as the master of ceremonies, guiding guests through the key moments and welcoming Kan Sumpan Tingthanathikul, Managing Director of Thai Petroleum Oil Co., Ltd., a new-generation executive. Alongside him was Somchet Boonsanong, Marketing Director, who presented the brand's vision and direction to elevate the industry toward becoming a world-class, technology-driven engine oil brand. The event featured a major surprise, creating a powerful impact on the industry with the launch of a new advertising film starring Thailand’s leading ambassadors, Kanchai Kamnerdploy and Lam Yai Hai Thongkham.
