Central Pattana and CentralWorld reaffirm their role as The Pioneer of Equality by creating a spectacular Pride Month celebration, propelling Thailand toward hosting World Pride 2030. They have partnered with leading allies including the Tourism Authority of Thailand, Durex, INGU, TIGER BALM, BREW RUN CLUB, CENTRAL, Central Restaurant Group, SF CINEMA, Minor Food, MUSE by Metinee, S Popping Dance, good goods, Alcazar Cabaret Show, and Universal Music Thailand to add fun to the event ‘centralwOrld, WE ARE MANY: PROUD TO BE PRIDE 2026’. Bringing together artists, celebrities, and notable figures, the event embraces all diversity—opinions, gender identities, appearances, and self-expression—uniting everyone in the heart of the city. It transforms CentralWorld into a global Pride Landmark, featuring highlight activities at Central Park (30 May – 2 June 2026) and Pride Moments & Experiences at Central shopping centers nationwide throughout June.
centralwOrld, PROUD TO BE PRIDE 2026 (30 May 2026) opened with a record-breaking Global Scene, waving a magnificent rainbow flag in front of CentralWorld across more than 4,000 square meters. The event celebrated equality through Thailand's longest digital panoramic screen, panOramix, spanning over 3,790 square meters. The entertainment extravaganza began with PRIDE BEAT RUN – Born This (Run)Way, the first glamorous community movement by centralwOrld x Brew Run Club, transforming the treadmill into a 5K City Run Club runway of equality. Over 500 runners and leading Drag Queens ran and danced to dynamic beats from a Universal Music Live DJ along the route. The global playlist “PRIDE IS UNIVERSAL 2026 x centralwOrld” was launched, energized by DJ ANDREI HANGIU and DJ PEPPAE. The fun continued at WORLD BATTLE PRIDE STAGE with more than 1,000 dancers performing Random Pride Dance and a special show from the popular couple 'Yin-War', representatives of the New Generation. The event featured a mass concert with Hay Arpaporn, Ben Chalatit, Benz Khaokwan, Jasmine Marisa, and Hanna 4EVE, and offered a city-center romantic movie experience with SF PRIDE CINEMA: LOVE NOW SHOWING. It concluded with PRIDE VOICES: THE POWER OF PRIDE, sharing “REAL PRIDE STORIES” led by Lookkaed Metinee, Toey Yi, Lookpad, Nong August, Boonrod Areewong, GAWDLAND, and YANGCHIEH LIN.
Continuing the fun at Central Park, THE ART OF SELF 2026 (30 May – 2 June 2026) featured four major highlight events starting with BE WELL, BE YOU, a Wellness & Pride Party bringing together seven leading brands offering Choose What You Like experiences. Activities included a 5K Pride Run with MC Bank Anusit adding excitement, Pride Yoga with Sabai Run Club led by Ern Ern Fatima and Mo Jirachaya, and ongoing fun at PRIDE PARTY with DJ PU. Popular workout classes included Curve Cardio Dance Workout by ORI x Curve BKK, Barre Class by Lululemon X FormaLab, and Pilates Session by Physique57. Interactive experiences like Rainbow Photobooth and We Are Drawn This Way enriched the event. The excitement peaked with BORN TO BE BOLD, a spectacular concert headlined by superstar Hay Arpaporn with new-generation artists GALCHANIE, FAVIQ, and BLKGEM Studio. A TRUE CELEBRATION followed with an exclusive Meet & Greet featuring the popular couple 'Junior-Mark' and special guest 'Jumbo'. The event closed with NEIGHBORHOOD SOULS SHOW, a dazzling performance emphasizing "A Statement of You" with an extravaganza by leading Drag Queens from ‘THE STRANGER BAR’.
The grand Pride Parade will take place across nine branches nationwide, covering every region: Central Phuket, Pattaya, Marina Outlet, Korat, Chiang Rai, Khon Kaen, Udon, Nakhon Sawan, and Nakhon Si Thammarat. On 27 June, the spectacular City Pride Parade will be led by Central Phuket in collaboration with Phuket City, featuring Hay Arpaporn at the Old Town area, and Central Pattaya partnering with Pattaya City and a network of 100 organizations. This 8th annual parade will bring together 3,000 LGBTQ celebrities and participants.
Everyone is invited to join the Pride celebrations and numerous activities throughout June 2026 at CentralWorld and Central shopping centers nationwide.
