Siam Discovery The Exploratorium reaffirms its status as The Biggest Arena of Lifestyle Experiments, a space for discovery, exploration, and unique new experiences. In collaboration with JAY B, the renowned artist and songwriter from GOT7, it offers a special opportunity for AHGASE and Thai fans to connect closely with JAY B's music and identity through the “JAY B 3rd MINI ALBUM “TR.EE” Pop-up Store” from 13 to 19 July 2026 at Creative Space, 3rd Floor, Siam Discovery.
“TR.EE” is an album that tells the story of growth, rooting, and the journey back to one’s true self, likened to a tree that stands strong because of its solid roots. This concept also reflects the long-standing relationship between JAY B and his fans, who have grown together over the years.
Inside the Pop-up Store, visitors can experience an exhibition inspired by the album "TR.EE" and explore collections from 528Hz, JAY B’s new music label. The event also features the launch of exclusive limited-edition merchandise available only at Siam Discovery, perfectly representing JAY B’s identity and growth journey, including the Cassette Tape Photo Set, ring, ID Photo Holder Set, and many more. Customers who spend 1,500 baht or more will receive one random photo card out of three designs and can join a Lucky Draw for a chance to win exclusive prizes such as signed photo cards, signed albums, or signed Polaroid photos. This aims to offer an unforgettable experience and special memories for Thai fans.
Just as a tree grows strong with firm roots, JAY B invites AHGASE to discover this shared meaning through the “JAY B 3rd MINI ALBUM “TR.EE” Pop-up Store,” a special experience fans should not miss from 13 to 19 July 2026 at Creative Space, 3rd Floor, Siam Discovery.
