When PASSION joins with INFINITE energetic power, the fun level skyrockets! Est reaffirmed its position as the top soft drink brand favored by Gen Z by launching the “est AWESOME PLAYGROUND,” a community for young people ready to unleash INFINITE AWESOME through sports, music, fashion, and lifestyle activities. This time, in partnership with the Basketball Association of Thailand, they hosted the “est COLA 3x3 Basketball U-League 2026,” a 3x3 basketball league that reached its national final match to find the champion team that will earn the chance to compete internationally. The semi-final highlight was an intense showdown among the last four teams, each showcasing skills, strategies, strong offense and defense, competing fiercely with no one yielding. Every point was thrilling, with fans cheering throughout the game, until the male and female champions claimed their well-deserved victories. The competition took place at Mega Bangna shopping center.
Afterward came the championship celebration and award ceremony led by est’s two top ambassadors, Jeff Satur and Mean Nichkhun, who helped pass on PASSION and inspire young athletes and Gen Z fans with exclusive moments throughout the event. They were joined by Gen Z artists including Jacky Jakrin, Aston Ratiphat, Mark Nattharit, VVV (Triple V), 9214 KIDS, and talents from Talent Management such as Gottji Thatchakorn, Q Thitiphan, and Sprite Nawabut, renowned basketball commentators who entertained the crowd and players amid an AWESOME atmosphere perfectly matching est’s fresh and lively concept.
Another highlight that touched est fans was the chance to enjoy an exclusive, non-stop show by popular artists delivering high energy. The stage opened with three young men—Junior, Jiwat, and Janus—from the rising T-POP boy group VVV (Triple V), who energized the audience with their song “Your Prince.”
The excitement continued with a powerful battle performance between VVV and artists from TM Management performing “We Will Rock You.” Then came another event highlight, the Battlefield Star Match—a special 3x3 basketball game featuring artists, actors, and brand ambassadors showcasing their skills, accuracy, and humor on the court to the fullest.
The players were split into two teams, coached by Thai national players from Hi-Tech Basketball. Team Awesome Force was led by captain Mean Nichkhun and Mark Nattharit, with Jiwat and Junior from VVV, and Faris and Sky from 9214 KIDS, coached by Oh - Chanathip Jakrawan and Rang - Nakorn Jaisanuk. Team Rush Shoot was captained by Jacky Jakrin and included Aston Ratiphat, Janus from VVV, Toto, Peemthanat, and TJ from 9214 KIDS, with Junior Immanuel Shinedu Ajesu and Tete - Attapong Lilapipatkul serving as head coaches.
The night of celebration closed with a finale by Jeff Satur, who delivered a special championship show with three songs in a row, starting with the hit "Lock Out of Heaven," followed by "Dum Dum" and "Ride or Die." The fun continued with a non-stop after-party DJ set, sending everyone home boosted with PASSION beyond limits, perfectly concluding the est Cola 3x3 Basketball U-League 2026 with sports, music, and AWESOME vibes all in one event.
