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Up Phumipat Teams Up with Punjan, Boom, and Kan to Launch 30 Full Episodes of CRA ICONS

News27 Jul 2026 06:00 GMT+7

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Up Phumipat Teams Up with Punjan, Boom, and Kan to Launch 30 Full Episodes of CRA ICONS

On the occasion of its 10th anniversary, the Chulabhorn Royal Academy invites everyone to follow a special interview series that reveals the Academy's mission work, delving into the heartfelt dedication of Professor Dr. Her Royal Highness Princess Chulabhorn Walailak, the founder and president of the Academy.

What's hidden in a decade? Join us to unpack the story behind building well-being with the program CRA ICONS The Decade of Excellence. Embark on a journey to learn and decode insights with exemplary figures, the "CRA Icons," who are key drivers in advancing the mission through an exclusive 30-episode series!


Each episode covers six dimensions of the mission: organizational management, education, healthcare services, research and innovation, arts preservation, and continuing the royal mission to assist the public. Presented through the perspectives of these "Icons," the program enhances engagement by featuring renowned hosts and guests from various professions as intermediaries to connect with viewers, such as Kan Atiruj, a versatile news anchor; Up Phumipat, a young actor and host; and Mos Madjuk, a popular influencer. Additionally, Punjan Proma and Boom Supaporn join to drive this exemplary energy.


To help the public better understand the organization, the initial content focuses on organizational management under the theme “Sustainable Leadership: New-generation executives laying the foundation to drive CRA as a high-performance organization.” The program features an interview with Professor Emeritus Dr. Ratchata Ratchatanawin, Acting Deputy Secretary-General of the Chulabhorn Royal Academy.


Also highlighted is the Academy’s pride in helping more Thai cancer patients through research on cancer medication in the segment “Imcranib Legend: Behind the team producing Thailand’s first locally developed cancer drug Imcranib 100, making history in the Thai pharmaceutical industry.” The interview with Dr. Pharmacist Watchara Kanjanawinkul, Director of the Royal Academy’s Pharmaceutical Manufacturing Facility, is conducted by Up Phumipat, who discusses topics such as ‘GUT Microbiome health care,’ introducing the latest innovation for excellent health maintenance, and ‘Health Data,’ which will develop into the future “Health Data Hub: Central Health Information Center,” a highly relevant topic in the information age.


Beyond these topics, many more stories from the Chulabhorn Royal Academy await your discovery on how you can live happily and healthily with quality. It is believed that the Academy’s six missions will positively reshape everyone’s perspective on health, in line with the royal president’s aspiration for all people to enjoy good health and a quality life, elevating the quality of life nationwide under the organization’s philosophy, “Excellence for Every Life.”