The controversy drew attention from fans in Thailand and abroad after a clash occurred between security personnel and Chinese fans at the gathering area during the 2026 International Novel Fair. The incident video quickly went viral on social media platforms in China, sparking intense criticism.
. GMMTV promptly issued an urgent apology for the incident, acknowledging that some security staff used excessive force beyond what the situation warranted. They expressed regret, clarified that the staff seen in the footage were outsourced personnel, and announced a temporary suspension of their contract while denying rumors about suing the fans.
The statement triggered strong backlash from Thai fans on X, who launched the hashtag #BanGMMTV. Many felt the statement was unfair to the staff, arguing that the personnel were first physically attacked but were suspended without any disciplinary action taken against fans who violated rules or caused disturbances. Critics accused the company of prioritizing profits over fairness and staff protection.
Most recently, on 28 Jul 2026 GMT+7, GMMTV released another statement updating the situation, stating that
- Both parties involved (event attendees and security staff) have communicated and reached an understanding, agreeing to withdraw legal complaints and cancel any proceedings. The attendees also voluntarily deleted posts related to the incident.
- The company has lifted the temporary suspension and reinstated the staff member to their original position.
- The company urges society to respect privacy by not sharing personal information, images, or videos that could lead to harassment or hatred, and to stop referencing unrelated artists or individuals.
- GMMTV accepts responsibility and apologizes for the incident, emphasizing its commitment to safety, equality, and non-discrimination by ethnicity. The company plans to develop clearer rules and systematic measures to handle similar situations fairly in the future.
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