Make way, here comes the queen! At this moment, The 1 from the Central Group proudly claims the title of phenomenon creator with its The 1 Day 2026 campaign. This year, it’s not just a routine event but a transformation of the usually quiet month of May into a "Shopping Phenomenon" that shakes the industry by delivering thrilling experiences to captivate top shoppers.
Previously, the campaign thrilled fans by featuring PP Krit, an internationally popular artist, who helped create intimate moments that directly touched the love and loyalty of members during the ONE DAY with PP KRIT Presented by Central The 1 Credit Card event.
The excitement didn't stop in the capital. The 1 brought premium entertainment to the provinces with The 1 Day Mini Showcase, delivering exclusive activities and mini concerts to major cities nationwide. This allowed members outside Bangkok to enjoy shopping and entertainment up close, resulting in strong sales boosts both in the host provinces and surrounding areas.
