It became a widely discussed topic on social media about the “man riding a jet ski in central Bangkok.” This followed the sharing of photos and videos showing the man speeding on a jet ski in a flooded area on Phetchaburi Road, Bangkok, amid heavy rain and flooding in the city, leading many Facebook users to share and criticize the appropriateness of using a jet ski in a flood disaster zone.
Later, information was revealed that this person is "Sorn Keadsiri." He has a background working in the entertainment and production industry, and furthermore, it was disclosed that "Sorn Keadsiri" is also the son of "Joy Jamjuree Cherdchoom." She is a legendary former villain actress in the Thai drama industry during the late 1980s through the 1990s.
- Jamjuree Cherdchoom, nicknamed Joy, was born on 6 June 1968 and is currently 58 years old.
- Originally from Udon Thani province, her father was an Air Force officer. Joy is the youngest of three siblings. Her childhood was quite simple, and she once helped her older siblings sell soy milk to help support the family.
- Joy entered the entertainment industry at age 17 by participating in the 1986 Miss Thailand pageant but did not make the finals. She then competed in the same year's Miss Nopphamas pageant, winning second runner-up and the photographers' favorite award, leading to modeling and commercial work.
- In 1987, she began acting with her debut as a lead actress in the film "Ten Days Before the World Ends," followed by "Bye Bye Thailand," which was not released. The National Film Archive still lists Jamjuree Cherdchoom as a cast member in this film.
- She then moved into television, acting in the Kanthana production "Ghost Gookgik" on Channel 7 alongside Orapan Panthong, Pornsuda Taienaokong, and Tuangsit Riamjinda.
- She gained a notable villain role after Khun Daeng Surang Prempreed was impressed by her high-pitched voice and recommended her for the role of "Orwilas" in "Panyachon Kon Krua," where she played opposite Tukk Duangta Tungkamanee as her mother, earning the memorable catchphrase "Khun Look Ka."
- Following her breakthrough as Orwilas, Joy consistently appeared in dramas, frequently cast as the villain, including roles such as Kracha Rat in "Tamrub Rak," Montra in "Bua Laeng Nam," and works like "Thayath Asun," "Por Pla Lai Mae Phang Phon," "Muang Pol Ple," and "Phorn Prom Alaweng."
- Though often seen as a villain, her beautiful leading-lady looks earned her the title "Beautiful Villain."
- Joy's talents extend beyond villainous roles; she also portrayed a sympathetic woman in the Channel 9 drama "Plerng Phai," which led to a nomination for the Golden Television Award in 1990, showing her versatility beyond the "sharp-voiced villain" image.
- Joy continued acting for some time until she married and became pregnant, deciding to reduce her entertainment roles to focus on being a mother of two, causing fans to see less of her on screen compared to before.
- Currently, Joy Jamjuree Cherdchoom runs a personal business and occasionally takes on charity work. In 2010, she returned as a guest actress in the drama "Naksu Phan Khao Niao" by Podikham production on Channel 7. Later, in 2024, she appeared again in the drama "Mon Rak Mae Klong" on One 31 channel.
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