The season of joy began with a grand and unique celebration as True Digital Park, a leading lifestyle community landmark for city dwellers, launched its major campaign "JINGLE BELL ROCK." This new dimension of Christmas and New Year festivities breaks all previous conventions, turning the winter bell sounds into an exciting rock music beat. The official rock-themed Christmas tree lighting ceremony took place at the Hillside plaza of True Digital Park, drawing a large crowd of media, distinguished guests, and young influencers to experience the Holiday Beat.
This year's opening of the annual festive season reflects True Digital Park's image as a Connected Community constantly linking people together. The space was transformed into a music festival stage ready to ignite excitement, catering to urban professionals, startups, and families by spreading joyful energy to welcome the extended celebration season.
Simultaneously, the campaign supports the creative economy and business circulation (Experience Economy) during the year-end social season. It weaves together lifestyle activities such as selecting special gifts, dining with loved ones, and enjoying entertainment events into a perfect festive rhythm enhanced by dazzling light and sound innovations.
A distinctive feature of this year's campaign is the transformation of the entire project area into an energetic art display designed by renowned Thai artist "Gift Suthathip Upsuk," known as "BOMFHA." This creative illustrator and contemporary pop art artist, acclaimed internationally, inspires by reinterpreting everyday stories and emotions with vibrant, positive colors to spark inspiration.
The launch highlight was an impressive "Jingle Bell Rock Opening Party" held in the early evening to countdown and officially light the giant rock-style Christmas tree at Hillside plaza. The tree was adorned with dazzling, colorful effects amid a joyful atmosphere filled with smiles from all attendees. The excitement then escalated with a special kickoff show performance.
The opening ceremony was honored by Dr. Jirapong Phiphatnapiwong, CEO of True Digital Park, alongside executives, artists, and distinguished guests, marking a warm and lively celebration that energized the event. This was followed by the "Jingle Bell Rock Opening Show," featuring a live music explosion and powerful performances by a team of Santas and rock star actors, reinforcing the landmark’s reputation as Bangkok’s festive celebration hub.
Beyond the thrilling opening night, the "JINGLE BELL ROCK" campaign promises continuous entertainment and benefits throughout the year-end period, running from 5 Nov 2026 to 5 Jan 2027.
Join the fun, unleash your inner rocker, and discover the 'Holiday Beat' to close the year together at "JINGLE BELL ROCK," from 5 Nov 2026 to 5 Jan 2027 at True Digital Park. Conveniently accessible via BTS Punnawithi station (Exit 6 with a skywalk connection to the venue).
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