After GMMTV launched the series "Scarlet Heart Thailand: Miracle Across Time" which is set to air every Wednesday and Thursday at 8:30 p.m. on Channel One, with the premiere on Wednesday, 4 Nov 2026 GMT+7, starring Tu Tontawan, Win Metawin, Nonth Kanaphat, Tae Tawan, Fourth Nattawat, Phuwin Tangsakyuen, Perth Thanapon, and Foss Jiratchapong.
However, a controversy arose regarding the costumes and artistic elements, as Burmese viewers noted that the clothing in the teaser resembled ancient Burmese royal court attire, sparking online debate. Recently, GMMTV posted a letter clarifying the issue as follows.
"Official statement regarding costumes and artistic elements in the series 'Scarlet Heart Thailand: Miracle Across Time.'"
GMMTV Company Limited thanks all viewers who have shared their opinions and reference information concerning the costumes and cultural elements featured in the series. The company acknowledges the concerns and emphasizes the importance of presenting various cultures appropriately and respectfully.
The company clarifies that "Alawi" is a fictional city created for the story. The production team researched costumes, art, and culture to design the sets, costumes, and artistic elements in harmony with the story and characters. The design draws inspiration from the rich and beautiful artistic traditions and cultures of Lanna, Tai ethnic groups, Chinese, and Burmese, interpreting and adapting them to create the unique identity of Alawi.
Burmese art and culture are among the inspirations admired by the production team for their beauty and uniqueness, along with other cultures contributing to this work. The company respects the value and origins of each culture and does not intend to present all elements in the series as Thai culture. The creation of this fictional city is born from admiration for cultural diversity and the desire to portray these elements with care and precision.
The company apologizes for the concerns raised about the cultural elements in this series and thanks viewers who shared their opinions and references. GMMTV and the production team respect the connection people have with their cultural heritage and are committed to creating works that honor the values of all cultures inspiring them.
GMMTV Company Limited
23 October 2026 GMT+7
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