A young man with a three-wheeled cart in Nakhon Nayok came up with a cheeky shop name that draws a crowd. He revealed he changed the name several times before settling on 'Who Doesn’t Grill? Grilled Squid' priced at 10 baht per stick.
Anyone driving past the Jor Por Ror intersection, Phrom Mani subdistrict, Mueang district, Nakhon Nayok, can’t help but turn back when spotting the grilled squid stall on a sidecar cart with large bold letters reading 'Who Doesn’t Grill? Grilled Squid.' The playful shop name and slogan bring smiles and attract crowds who gather tightly to buy.
Besides the catchy name, the main draw for customers is the affordable price—just 10 baht per stick—served with a famously delicious spicy dipping sauce. Adding to the charm, his 9-year-old daughter diligently helps her father sell, attracting both passing customers and regulars, including many truck drivers who stop by frequently.
Jitti Penoi, 39, the inventive stall owner, said he enjoys selling and coming up with unique phrases to catch attention. He finally settled on the name 'Who Doesn’t Grill? Grilled Squid,' which he really likes because it’s cheeky, cool, and appeals to both young people and the general public, helping boost sales as they are today.
If you happen to be in Nakhon Nayok, don’t forget to stop by and support this cheerful vendor and his hardworking daughter.
