To close out the old year, HAAB presents a full-flavor collection featuring nine hit egg tart flavors and rare rotating tastes to enjoy as 2025 ends.
At year-end, the "Wrapped" trend of summarizing memories on social media is common, but 2025 is extra special. HAAB, the famed Songkhla egg tart brand, revolutionizes gift-giving by using actual consumer data over 365 days to create a stylish gift campaign called “HAAB of Happiness: The Flavor of Memories.”
Forget guessing what recipients want—this is the "2025 Wrapped Collection," a limited-edition gift box compiling nine flavors that social media users can’t move on from, capturing all the emotions and eating trends of the year under the signature "crispy outside, soft inside, buttery" texture beloved by many.
HAAB didn’t just randomly pick flavors for the box; they carefully selected them based on actual eating and search behaviors, resulting in a must-try list:
1. Egg Tart: Custard filling topped with feuilletine caramel, the number one most searched flavor of the year.
2. Chocolate Feuilletine: Rich dark chocolate paired with crunchy texture, perfect for those stressed who want a chewy delight.
3. Chicken Floss Salad Cream: Classic rich ancient salad cream, topping repeat orders for five consecutive years.
4. Salted Egg Mochi: The "Swavory" trend (sweet and salty) shines with chewy mochi coated in salted egg glaze.
5. Taro Mochi: For texture lovers, mochi with fragrant taro glaze (searches surged 220%!).
6. Natural Thai Tea: Reflects the new generation’s preference for "real" and organic flavors.
7. Matcha: Deep, intense aroma without cloying sweetness, riding the "Pure Matcha" trend that grew 900%.
8. Ispahan: Lychee and rose flavor balanced with raspberry tartness, a luxury taste customers are willing to pay a premium for.
9. Sausage Cheese: A nostalgic favorite with red sausage and melty cheese, the most photographed flavor on social media this year.
Additionally, the box features a QR code to scan and listen to the special song “Your Smile” and watch its MV while enjoying the treats, transforming a simple gift into a deeply romantic "memory recorder."
This collection is available only in December 2025, ending on the last day of the year, offered in four sets tailored to recipient styles: The Ultimate Year Mix with all nine hits in one box; The Most Replayed savory set symbolizing stable love; The Social Viral Hits sweet set for content lovers; and The 2025 Rising Star egg tart only set for those who are the best in your heart.
For those seeking a meaningful New Year’s gift, visit HAAB stores or participating delivery services now to get the HAAB Wrapped Collection.