Discover the location of the famous Ban Na Thale eatery with its unique signature dish combining the rich taste of shrimp paste with the fragrant aroma of charcoal-grilled bell peppers. It reveals the secret to its deliciousness at an affordable price of just 20 baht per bowl, the only place in Uttaradit.
Few would believe that "shrimp paste" and "boat noodles" could become a perfect flavor pairing. This is the secret recipe of Jae Roon Zaap Wor, whose dishes are as spicy as the name suggests and sold at a very friendly price of only 20 baht per bowl. The lively atmosphere inside the shop is filled with a steady flow of customers from both local and surrounding areas, eager to taste this uniquely flavored dish found nowhere else in Uttaradit Province.
Mrs. Jaroon Onbua, or Jae Roon, the experienced owner who has been involved in the noodle business for over 20 years, recounted the origin of this unusual dish. She originally sold clear and spicy boat noodles based on her mother's traditional recipes. After sending her child to graduate, a customer jokingly suggested she try adding shrimp paste to the noodles. That remark inspired her to experiment for a while, eventually discovering that adding quality shrimp paste enhanced the broth’s richness and aroma remarkably. The key to perfect balance was adding bell peppers charred over charcoal until fragrant, then sliced into the bowl, creating a harmonious taste even before seasoning. Neighbors who tried it insisted she make it a regular menu item immediately.
Beyond the signature dish, the restaurant's foundational quality lies in meticulous preparation. Jae Roon’s pork bone broth is renowned for its clarity and lack of any off-putting odors, achieved by washing pork bones multiple times with vinegar before simmering with radish and whole peppercorns for over 20 minutes, resulting in a naturally sweet and aromatic broth. Beef lovers are also catered for with carefully selected tender beef stewed to perfection. Whether pork noodles, beef noodles, or stewed beef, pairing them with grilled bell peppers and crispy pork rinds distinctly elevates the flavor compared to typical boat noodles.
Today, Jae Roon Zaap Wor has become a popular check-in spot that anyone passing through Laplae District must visit. Many customers are hooked on the perfectly balanced flavors and appreciate the accessible price of just 20 baht per bowl. Jae Roon assures that she will maintain both the quality and price to ensure locals can enjoy delicious food at an affordable cost.
Those wanting to experience this one-of-a-kind deliciousness in Uttaradit can visit daily from 8 a.m. to 4 p.m., closed every Wednesday. The restaurant is located in Ban Na Thale, Chai Chumphon Subdistrict, Laplae District, Uttaradit Province. If unsure of the way or wishing to pre-order, call 093-309-3472.
