CHAGEE launches a new menu item, Hojicha Genmai Milk Tea, highlighting its low caffeine content to capitalize on the growing hojicha trend.
CHAGEE is tapping into the rising popularity of hojicha, or roasted green tea, by introducing Hojicha Genmai Milk Tea. This responds to Thai tea drinkers' growing preference for aromatic, low-caffeine beverages suitable for consumption throughout the day.
CHAGEE’s Hojicha Genmai Milk Tea uses tea leaves harvested during the Grain Rain season, a period when leaves accumulate nutrients and quality peaks. These leaves are roasted three times to reduce bitterness and astringency, then combined with roasted genmai rice, which adds a fragrant rice aroma and smooth texture.
Hojicha Genmai Milk Tea officially launched in Thailand today and is available in two sizes: the regular size priced at 115 baht and the large size at 130 baht.
