HUMAN MADE & CURRY UP Mark Their First Thailand Location at Central Embassy — A Must-Visit for Streetwear and Food Lovers

Take a look at the atmosphere of the debut of HUMAN MADE BANGKOK and the famous curry restaurant CURRY UP's first branch in Southeast Asia at Central Embassy, featuring signature dishes and exclusive collection merchandise.

On Thursday, 27 Mar 2026 GMT+7, the renowned Japanese streetwear brand HUMAN MADE held an Opening Reception to celebrate the official opening of HUMAN MADE BANGKOK and CURRY UP BANGKOK. The event was honored by the presence of legendary streetwear icon NIGO, who welcomed numerous celebrities including BamBam, Gemini, PP Krit, Tu Tawan, and A$AP Lou to join the special occasion.

HUMAN MADE BANGKOK: Philosophy from the past to contemporary design

This first branch in Thailand reflects the philosophy "The Future Is In The Past," blending vintage elements with modern craftsmanship seamlessly. The store is fully stocked with a complete product line, including seasonal collections, signature items, and exclusive merchandise created specifically to celebrate this Bangkok opening.

CURRY UP BANGKOK: The art of Japanese curry straight from Tokyo

Located next door is CURRY UP BANGKOK, an original curry restaurant from Nakameguro, Tokyo. This marks NIGO’s first expansion from fashion into the culinary world in Southeast Asia, emphasizing "premium taste" perfected through a meticulous blend of spices.

Four signature dishes specially selected for Thai customers

• BUTTER CHICKEN CURRY: A rich butter chicken curry with a buttery aroma, balanced by a slight tanginess from vegetables and umami from the chicken.
• CHICKEN KEEMA CURRY: A primarily chicken-based keema curry with a harmonious flavor, fragrant spices, and sweetness from vegetables.
• GYUSUJI CURRY: Slow-cooked beef tendon curry that melts in the mouth, with a deep flavor reminiscent of beef stew.
• EGGPLANT CURRY: Mixed vegetable curry featuring eggplant, with a rich, fragrant, simple yet balanced taste.

Additionally, there is a COMBINATION dish allowing customers to enjoy two curry flavors on one plate, plus a special LASSI (yogurt lassi) beverage that perfectly balances the spiciness.

Catering to streetwear fans with "Original Merchandise"

Beyond food, CURRY UP offers original merchandise featuring the mascot "Cumin" designed into cute fashion items such as graphic T-shirts in various colors and caps.Classic, keychains,acrylicand stickers, with prices starting at 99 baht, while food items start at 245 baht.

Why are HUMAN MADE and CURRY UP icons for the new generation?

Behind the success of both brands is a man named NIGO.A legendary designer who has influenced the global streetwear scene..

HUMAN MADE: Fashion that tells a story "From Past to Future"

• The beginning: Founded by NIGO after his great success with previous brands, HUMAN MADE focuses on reinterpreting vintage, workwear styles, and traditional craftsmanship.
• Why it is popular: With the philosophy "The Future Is In The Past," the brand maintains uniqueness by avoiding mainstream trends, combining classic styles with playful graphics such as ducks, tigers, or hearts.
• The power of collaboration: Collaborations with global artists and brands like Louis Vuitton, Pharrell Williams, and involving idols such as BamBam have made this brand a symbol of a modern and sophisticated lifestyle.

CURRY UP: From personal passion to premium curry

• The beginning: A curry restaurant NIGO created in Nakameguro, Tokyo, to expand the brand’s world beyond fashion.
• The charm of the flavor: Unique for its carefully simmered secret recipe and modern, cleanly presented dishes that suit urban lifestyles valuing both taste and aesthetics.
• A memorable mascot: The use of the mascot "Cumin" and exclusive merchandise makes CURRY UP not just a restaurant but part of pop culture that young people want to check in to.

The launch of HUMAN MADE and CURRY UP at Central Embassy not only provides a new destination for shoppers and food lovers but also reinforces the growth of streetwear culture and stylish dining in Bangkok, located on the 2nd floor of Central Embassy shopping mall.