A review of the LINE MAN Wongnai Users’ Choice 2026 list reveals restaurants that food lovers must visit, along with the behind-the-scenes strategies used to build these brands.
Among more than 700,000 restaurants across Thailand, becoming a favorite among Thai diners is no coincidence. At the Users’ Choice Best of 2026 event, the LINE MAN Wongnai platform revealed data reflecting that Thai dining culture is entering a new phase—eating authentically, choosing carefully, and valuing quality in every aspect, from street food styles to fine dining.
Yod Chinsupakul, CEO and co-founder of LINE MAN Wongnai, disclosed that the restaurant business today carries risks comparable to startups, with only about 10 percent of new restaurants surviving beyond three years. Therefore, the key lies in arming restaurants with data-driven strategies.
Similarly, Pla Atchara Burarak of iberry Group emphasized that building a premium Thai brand for global expansion depends on maintaining clear standards and identity. This aligns with the view of Mom Luang Phasan Sawadwat, who noted that Thai food’s strength lies in its full flavors and diverse regional variations, with many more dimensions yet to be discovered.
Beyond business strength, a notable insight for 2026 is the health trend shifting from focusing solely on vegetables and grains toward high-protein, low-sugar diets, showing rapid growth. This is supported by healthy menu order data from the LINE MAN Wongnai platform, such as the growth of the Oh! Juice brand.
Regarding health trends, Peach from the PEACH EAT LAEK channel said that Thai people prioritize delicious food, but personally, he chooses heavy meals mainly during filming. When seriously working out at the gym, he carefully controls his diet, especially fats and sugars.
Meanwhile, viral social media menus remain highly influential, led by newcomers like Emily’s and collaborations between popular brands such as SOURI x Bonnana, proving that the right partnerships can generate massive online buzz. All these are rigorously selected to a final 685 restaurants nationwide on the Users’ Choice 2026 list, recognized by food lovers across the country.
For those seeking delicious spots, the LINE MAN Wongnai Users’ Choice 2026 awards include dine-in restaurants such as Sorn, Sushi Saito, and Mahasan.
Classic dishes still beloved by Thais, like noodles and spicy salads, feature restaurants like Rungrueang (Tang), Thongsmit, and Phed Phed. The international restaurant group of the year includes KENNY’S BKK, Cross BKK, Smizzle Burger, Bookmagol, and Krua Muang Voe Lao Yuan.
Meanwhile, the charm of local flavors is highlighted through notable restaurants in six regions, such as Huan Jai Yong (North), Khao Kriap Pak Mor Paris (Northeast), Krua Sa Roj Jad (Central), and Khao Hom (South). LINE MAN Wongnai points out that whether a global-level restaurant or roadside street food, having a clear identity and excellent taste can sustainably win the hearts of modern consumers.