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ARMY Get Ready! BTS x OREO Global Collaboration Launches Purple Hotteok Brown Sugar Pancake Cookies

Food27 May 2026 21:05 GMT+7

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ARMY Get Ready! BTS x OREO Global Collaboration Launches Purple Hotteok Brown Sugar Pancake Cookies

Thai ARMY, get ready for a treat! The seven BTS members team up with OREO to launch the first-ever limited-edition purple cookies flavored with "Hotteok" brown sugar pancakes, celebrating their 13th debut anniversary. Pre-orders in Thailand begin 2 Jun 2026 GMT+7!

A global sensation! OREO joins forces with BTS to deliver sweetness straight from Seoul toThailand

Nothing is hotter or more exciting for K-pop fans right now than this project. The seven BTS members—RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook—have partnered with OREO, the world's number one cookie brand, to unveil the highly anticipated "OREO & BTS Limited Edition" cookies, bringing joy and deliciousness to fans in over 80 countries worldwide!

This collaboration is OREO's ultimate strategy, breaking all snack industry rules by partnering with BTS, global pop icons, to co-create an exclusive project that transforms legendary cookies into a worldwide conversation starter, energizing fun and establishing a new cultural leadership.

A taste of memory from home: 'Hotteok Brown Sugar Pancake'

What melts ARMY hearts is the debut of the purple cookie filled with a sweet, smooth cream inspired by 'Hotteok'—a popular Korean street food brown sugar pancake. This flavor holds deep meaning as BTS members cherish childhood memories of both hotteok and OREO. Incorporating this 'taste of memory' from their hometown into their favorite cookie makes it extra special.

Hunt for secret items celebrating 13 years with 13 exclusive designs

This is BTS's first collaboration with a global snack brand to celebrate their 13th anniversary. The members poured their hearts into 13 collectible special cookie designs for fans to enjoy.

  • Exclusive patterns: Each cookie features the name of a BTS member and the cute 'ARMY Bomb' lightstick design on its surface.
  • Hidden codes: Uniquely, three cookie designs contain secret messages that, when lined up, reveal a special message to fans. ARMY who collect all and decode the secret first will have to try their luck!

Inviting ARMY to send 'Love Letters' to BTS on a global digital platform

The fun continues! OREO invites fans to join the world's biggest "Love Letters" event by scanning the QR code on the packaging or visiting th.oreosea.com to write heartfelt messages to BTS. Everyone can read each other's notes and enter to win exclusive prizes from OREO and BTS.

Thai ARMY should prepare to pre-order online starting 2 Jun 2026 GMT+7, with general availability in stores from 8 Jun 2026 GMT+7 until supplies last.