Buffet fans, get ready to clear your stomachs! MK Restaurants has upgraded its “Buffet for the Masses” campaign: pay the same 299 baht but now with a full seafood menu totaling 33 items, served unlimited directly to your table all year long. Nothing offers better value!
For those who love MK and are fans of shabu buffets, prepare to indulge to the fullest! MK Restaurants has reinforced the success of its “MK Buffet – More Than Worth 299 Baht” campaign, which has received overwhelming nationwide consumer support for over a year. This campaign drove in-store dining sales growth of more than 22%, with a repeat customer rate as high as 39.5%, including some devoted fans who have visited as many as 65 times.
In response to calls from buffet fans on social media, MK is making a big move by upgrading the “Buffet for the Masses” policy. It adds a new seafood category with 4 focused dishes, bringing the total menu to a satisfying 33 items, still at the original 299 baht price.NetNo extra charges!
Consumer behavior surveys found that “seafood” is the most requested menu category. MK did not hesitate to deliver a full seafood menu served directly to your table without needing to get up and serve yourself. The 4 new seafood dishes added are:
Additionally, for shrimp lovers, there is an option to upgrade your feast at affordable prices.
| Details | Menu and prices |
| Starting price (Net) | 299 baht (no VAT / no service charge) |
| Total number of menu items | 33 items (including 4 new seafood dishes) |
| Shrimp upgrade option | +59 baht (unlimited fresh MK shrimp) |
| Premium seafood upgrade option | +129 baht (unlimited fresh MK shrimp, fresh squid, river prawns) |
| Promotion period | All year round |
To reiterate, this upgrade maintains MK’s trusted standards of deliciousness and service, under 4 main policies:
Khun Thanatthanun Theerakomen, CEO of MK Restaurant Group Public Company Limited, explained that the success of MK Buffet comes from balancing quality, variety, and value. This menu expansion pushes the “Buffet for the Masses” to become a new market standard. Although it may affect short-term profits, the brand believes delivering the best experience and customer happiness is the most worthwhile long-term investment.
Those wanting to experience the value of the 299-baht MK Buffet can enjoy it all year starting now. The deliciousness is served at MK Buffet branches in Big C, Lotus, HomePro, and other participating locations—over 300 nationwide. Don’t forget to invite friends or family to gather around and enjoy shabu to your heart’s content!