In an era when prices for goods and ingredients keep rising, a beloved spot in Ratchaburi stands firm against the economic challenges with affordable prices. "Som Tum Sor Bas," located in Thanyawiset Market, Photharam District, sells every item for just 20 baht, maintaining quality and deliciousness that has customers calling to reserve spots from early morning.
Mr. Kornwit Niamhom, known as “Sor Bas,” the spicy shop owner, revealed that the shop has held to the principle of selling som tum and all dishes at 20 baht for over 10 years. Despite rising costs, there is no plan to raise prices, as he wants customers of all ages and genders to enjoy tasty food at an affordable price.
The clear cost-control method is no special combined orders; if customers want more, they simply order an additional bag for the same 20 baht price. This rule helps the shop maintain a single price standard for a long time.
Beyond the very low price, the key factor making customers willing to queue is attention to detail. Sor Bas never prepares or mixes food in advance; every dish is freshly made only when ordered to ensure perfect flavor according to the shop’s standard. With diligence, determination, and distinct cooking skills, Sor Bas, as an LGBTQ entrepreneur, has built a strong identity and loyal customer base.
After relocating to Thanyawiset Market about a year ago, the shop received overwhelming response. Daily, customers call early to reserve orders for lunchtime. The shop doesn’t have fixed closing hours but follows the rule: "When ingredients run out, the shop closes immediately" to reduce waste and manage costs, enabling continued sales at 20 baht to ease living expenses in the community. Visitors to Ratchaburi are advised to call ahead to avoid missing out on the spicy flavors.