Following Thairath Pochana, we try the popular Nam Prik stall at Minburi Market offering an excellent value chili paste rice meal for 40 baht, served with a large fried mackerel and plenty of fresh vegetables. With 23 menu options, it sells out completely within four and a half hours, so delicious that customers line up to buy it!','tags':['food review','local market','Minburi','Nam Prik','affordable food']
In today’s economy, what can you buy for 40 baht that fills you up and provides all five essential nutrients? Today, Thairath Online visits Minburi Market, following Thairath Pochana’s feature, to verify the deliciousness of the viral "Nam Prik Jao Yai Minburi" stall. It serves chili paste rice with large fried mackerel for just a 50-baht note, and customers queue up as it sells out within hours!','tags':['food affordability','Minburi market','viral food','Nam Prik']
Nam Prik Jao Yai Minburi is not a new stall; it has been operating for nine years. The owner, Khun Na, explained that it began from the family’s love of chili paste and noticing the health-conscious trend at the time.','tags':['business history','family business','health food']
The Beginning.','tags':[]},{Initially, the stall sold only two types of chili paste: Nam Prik Long Ruea and shrimp paste with mango. To avoid monotony for customers, the recipes were gradually developed until now offering 23 different chili paste varieties!','tags':['product development','chili paste varieties']
Attention to ingredient quality is key: Khun Na personally selects and purchases ingredients without middlemen, focusing on seasonal produce and sourcing directly from farms to ensure fresh quality.','tags':['ingredient sourcing','quality control','fresh produce']
The highlight that turned this stall viral is the "40 Baht Chili Paste Rice," which started during the COVID-19 pandemic. The stall aimed to help customers with limited budgets by offering a healthy, single-dish meal featuring chili paste rice without oil frying—the only one of its kind in the market.','tags':['COVID-19 impact','viral food','healthy eating']
To clearly illustrate the value of 40 baht, here are details verified by the Thairath Pochana program.','tags':['value','food review']
Note: The stall sources, selects, cleans, boils, and fries the mackerel fresh on-site. The fish is firm, not stiffly attached to bones, and the food is halal, suitable for Muslim customers.','tags':['food preparation','halal food','fresh ingredients']
Regarding social media drama over pricing, Khun Na clarified in the program that the stall at Minburi Market sells at 40 baht consistently without price hikes since COVID-19 despite rising costs. However, when operating at external booths, the price must be at least 60 baht due to additional costs like transport, venue rent, and extra staff. The stall plans to adjust packaging and increase toppings to ensure value at the higher price.','tags':['pricing explanation','business costs','transparency']
If you visit the stall and can't decide among the 23 types, here are four top sellers that sell out daily:','tags':['menu recommendations']
For those seeking delicious, affordable, and healthy food, "Nam Prik Jao Yai Minburi" is a must-visit destination. A tip: after enjoying savory dishes at this market, don't forget to queue for the famous Bua Loy dessert (30 baht, or 35 baht with sweet egg). With 100 baht, you can enjoy a satisfying meal and dessert to take home.','tags':['local food','dessert','affordable dining']
For those wanting a full visual experience of the cooking sounds and fresh mackerel frying, watch the in-depth review and chili paste preparation on "Thairath Pochana EP 4," aired on 10 Sep 2026 CE, available for replay at:','tags':['video review','food preparation','media']https://youtu.be/y8e9lDOuGNw?si=o38eiHPvSWT-H0cM','tags':['video link']
Related News.','tags':['news','related articles']