Against the Trend: Not Delicious But Want to Sell Japanese Restaurant with Giant Dishes for 60 Baht

Although the restaurant's name does not try to attract customers by promising great taste,“Not Delicious But Want to Sell”this homemade Japanese restaurant in the Pracha Uthit area of Samut Prakan has customers waiting up to two hours to enjoy large dishes priced at only 60 baht each.

The contrast between the restaurant’s name, generous portions, and affordable prices led Thairath Foodie EP.12, hosted by Supajon Klinsuwan, to visit and explore the story behind the great value that has continuously attracted customers.

From healing the heart to an eye-catching name that doesn’t try to deceive anyone.

The honest desire not to mislead customers inspired the striking name“Not Delicious But Want to Sell.”The owner believes taste is subjective and saying the food is not delicious is a straightforward humility, better than praising the food excessively and raising unrealistic expectations.

Behind opening the restaurant is a story of recovery: the owner, Boonchai, suffered from panic and depression after spending eight years at home watching stocks. A doctor friend from Police Hospital advised him to find an activity, so he and his wife started making and selling Japanese curry rice from just two pots, which grew into a popular restaurant with loyal and new customers alike.

Every dish is freshly made: 60-baht menu offering large portions without aiming for profit.

All menu items, nearly 30, cover Japanese dishes, steak, and spaghetti, all priced at 60 baht. The goal is to provide students, workers, and families with large, affordable meals. Despite the low price, food preparation remains meticulous, comparable to standard Japanese restaurants.

The restaurant’s menu highlights careful preparation.

• Large-sized pork tonkatsu. Selected premium pork loin is used, over 30 kilograms daily exclusively for this dish, fried fresh to order to achieve a crispy outside and tender inside.
• Special curry recipe. The curry is made by simmering spices from scratch, avoiding ready-made curry blocks, resulting in a unique flavor.
• Rich ramen broth. Pork bones are simmered for 3–4 hours to create a fragrant, creamy, and balanced soup.
• Best-selling dishes. Top sellers include pork cutlet curry rice, marinated pork steak rice, and special shrimp oil rice served with large fried shrimp.

Why no delivery? The story behind the 60-baht restaurant focused on personal customer care.

Despite steady popularity, the restaurant does not accept delivery orders due to limited space—about seven tables or 30 seats—and because owner Boonchai personally cooks each dish, prioritizing quality for customers dining in.

The service atmosphere is simple and warm, with the owner’s wife and four sons taking turns assisting customers. The value for 60 baht stems from turning a difficult health period into a place that brings smiles and full stomachs. Those planning to visit are advised to allow time for potential queues.

Pinpointing 'Not Delicious But Want to Sell' on Pracha Uthit 90: Check the hours before you go.

For anyone planning to try the food at the restaurant,“Not Delicious But Want to Sell”it is recommended to check the opening hours and service conditions in advance for convenience, as the restaurant focuses on serving customers on-site without delivery.

Location and operating hours details.

• Location. Located in Pracha Uthit 90 alley, opposite Krating Daeng alley, Samut Prakan province.
• Operating hours. Open Monday to Saturday, from 17:30 to 22:00 (closed Sundays).
• Contact number. 089-991-2318
• Service type. Dine-in only; no rider delivery service available.