Virgin Active Reveals Over Half of Thais Prioritize Sleep as Key to Rest

A recent survey clearly shows that modern Thais desire not just a good figure but also quality rest, with a startling finding that only 1 in 10 feel fully rested. It also reveals the 2025 health trend, where "sleep and recovery" become a national agenda, overtaking traditional exercise.

The fast-paced urban life and accumulated stress are fundamentally changing how Thais care for their health. Virgin Active revealed the latest survey results reflecting a shift in the Thai definition of good health, now focusing on "quality sleep, body recovery, and nutrition" as key factors to cope with today's hectic lifestyle.

65% of Thais are taking better care of themselves, but sleep remains a crisis.

From a survey of Thai respondents, interesting data emerged: over one-third, or 65%, are paying more attention to their health compared to the previous year. However, a major concern remains: sleep problems continue to be a significant obstacle.

• Only 9% of respondents feel they get fully rested each day.
• More than 37% admit that sleep problems directly affect their energy and concentration in daily life.
• Half of Thais feel their lives are busy, tiring, and constantly rushed.

The 2025 trend prioritizes "Sleep & Recovery" over physical strength.

As their bodies send warning signals, Thais are reprioritizing. The survey clearly identifies three main factors Thais consider most important for good well-being:

• Sleep and Recovery: 55%
• Nutrition: 42%
• Mental Health: 40%

These figures reflect that Thais are beginning to seek a "slower pace of life" and desire quality rest more than just intense exercise alone.

Seeking "help" and real solutions for genuine rest.

The demand for holistic health care leads Thais to increasingly look for professional assistance.

• 55% want advice from "certified experts."
• 41% are interested in attending workshops or muscle recovery programs.
• 42% desire Mind-Body exercise that integrates body and mind.

Innovative therapies offer solutions for those with insomnia.

Julian Brauer, Country Director for Thailand and Singapore at Virgin Active, added that modern health clubs must adapt to become "Safe Zones" where urban dwellers can escape chaos by offering innovations focused on sleep and recovery, such as:

• Sleep Pod: Gravity-free sleep capsules with vibration systems to help the brain rest.
• Sound Bath: Sound therapy that balances the nervous system, leading to better sleep.
• Himalayan Salt Room: A Himalayan salt room that aids respiratory health and relaxation.
• Recovery Reformer Pilates & Mindful Movement: Movement focusing on mindfulness and stretching instead of high impact.

Since "good health" no longer means just muscle strength but waking up refreshed and ready for life, investing in sleep and recovery is a worthwhile investment.

Virgin Active conducted this survey in September 2025, collecting data from 1,000 working-age respondents aged 25 to 65 with middle to high household incomes from key Thai provinces, including Bangkok, Nonthaburi, Samut Prakan, Samut Sakhon, Pathum Thani, Chiang Mai, Chiang Rai, Khon Kaen, Udon Thani, Ubon Ratchathani, Nakhon Ratchasima, Chonburi, Surat Thani, and Songkhla, to study Thai attitudes and behaviors toward holistic wellness.