Noey Bear, the three-year-old idol beloved by mums and dads from Thailand and overseas, is ready to open her home to everyone, sharing smiles and healing through seven special rooms on 25 Jan 2025 at the 5th floor of Siam Paragon.
Kriangkan Kanjanaphokin, co-CEO of Index Creative Village Public Company Limited, revealed that this collaboration between BUTTERBEAR and Index Creative Village transforms Noey's home in the heart of the city at Siam Paragon— the top destination cherished by Thai and international tourists alike — to share and enhance happiness, inviting visitors to discover the charming lifestyle of the little star through the concept “A Magical Journey to Our Buttery World.”
Noey's home features seven rooms and a flower garden designed to heal mums and dads, along with exclusive monthly activities and special merchandise sold only within the house.
This room is filled with the friendship of Noey and her best friends HIPPIEHIPPO, BIANCABEAR, and SUNDAEBIRD — a close-knit gang that never leaves each other. Their favorite activity is dance practice, preparing to debut as lively girl idols.
Besides giving her nanny headaches with frozen homework, Noey often surprises everyone at night by sneaking down to secretly eat chocolate from the fridge every night. This room is also where she casts charming spells to create delicious desserts with her magical powers.
Memories are crafted in this room, which houses Noey's special treasures — toys, accessories, and various cute items she prepares to show all mums and dads. Picking up these magical items brings back fond memories and always brings a smile.
A giant flower garden blooms with Noey's face, welcoming visitors and spreading brightness and joy to mums and dads.
Since Noey dislikes doing homework, the plan is for mums and dads to help with homework and submit it to Teacher May on a magical board. But Noey still loves hiding snacks and magical items, and her clever nanny catches her every time. So, Noey keeps a record of the helpers’ names in a giant name book.
Noey invites mums and dads to lounge and sneak snacks with her before bedtime. She often dreams of wandering in a world full of sweets and wants everyone to join her on this dream journey, where she searches daily for a giant chocolate.
The secret to cute beauty, following the Beauty Blogger style, starts here. This room is packed with clothes, accessories, and cosmetics. Mums and dads can take photos at the photo booth with Noey, and those who want to support this new Beauty Blogger can leave gifts for Noey to enhance her beauty.
After spreading cheer, smiles, and happiness to mums and dads and playing all day, Noey recharges by soaking in a bathtub filled with a kingdom of soft bubbles, transforming an ordinary bathroom into the "World of Softness."
Just reading the names and concepts of each room will surely make mums and dads eager to visit the mischievous little girl’s home. Noey Bear’s Buttery World opens from 25 Jan 2025 and plans to run until June at the 5th floor of Siam Paragon. Tickets are available atwww.icvticket.com
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